Liquor

Ronsley designed the bar.

At the Zing vodka launch, the press wall took the form of a hedge with 2,000 roses spelling out the brand's name.

The Zing vodka launch sprawled over the private Maloof residence.

Gloved hands poked through a rose-covered wall to offer shots and desserts at the Zing vodka launch.

Guests sipped on specialty cocktails dreamed up by mixologist Nicole Trzaska of NO8.

The event's entertainment included 22 body-painted performers.

A floating fountain and floral arrangements filled the pool.

Statues, tree branches, and topiaries were among the garden elements that appeared to come to life.

A cake was shaped as a giant replica of the brand's bottle.

The evening's desserts included a vast array of red velvet confections.

Set inside Openhouse's gallery-like space, UrbanDaddy and Stoli's "white room" event put 350 guests in a white-on-white setting. To match the decor, Stoli models wore white and, in a nod to the vodka brand's logo, their look included red body paint and make up.

Playful decorative elements included a tub filled with white ping-pong balls as well as the goggles that guests could wear while painting.

The event provided guests with paintbrushes and paint; the tools were scattered around the space on tabletops and other surfaces.

The invitation instructed guests to wear all white, with the note that "protective gear" would be provided. At the event, guests could don white coats to prevent paint from splashing on their outfits.

A red phone booth flown in from Canada was converted into a white photo booth that guests could decorate with paint. Inside, a digital camera taped to the wall and painted with the words "Press Me" invited guests to snap pics of themselves. The photos were sent to a laptop onsite and could later be viewed on UrbanDaddy's Web site.

Guests could paint their doodles inside framed canvases on the wall.

UrbanDaddy installed an 8-foot-tall replica of a Stoli bottle at the entrance and used it as a surface for colorful projections.

To add to the all-white theme of the night, Food in Motion served an all-white menu that included halibut ceviche.

To launch Stoli's new line of "Most Original" vodka, the bar served cocktails made with the Salted Karamel, Chocolat Razberi, and Chocolat Kokonut flavors.

Guests created their own artwork at the spin-art booth where they dropped small amounts of paint onto a spinning paper.

As the night progressed, splashes of color were introduced through projections on an installation of umbrellas.

The night's live entertainment also included some interactive art, with the band Cherub performing while artists painted the black backdrop with white, glittery paint.

On the stage's backdrop, colored projections added points of color, shapes that grew as the performance drew to an end.

To match the decor toward the end of the event, servers passed brightly colored desserts, including red velvet cupcakes topped with multicolored icing.