The festival entrance included several portals where guests could scan their R.F.I.D. wristbands to gain entry. For those who linked their wristbands to their Facebook accounts, the system instantly posted a check-in letting their friends know they were at Bonnaroo.
Photo: Courtesy of Superfly Presents
"Checked in by Ford Escape" appeared with each of the Facebook check-ins, which organizers say totaled 200,000 over the four-day festival.
Photo: Courtesy of Superfly Presents
At four locations around Bonnaroo, concertgoers could swipe their wristbands to take a photo that would post to their Facebook accounts.
Photo: Erika Goldring
Organizers placed two check-in portals near each of the five stages. Guests who swiped their wristbands received a Spotify playlist of the act's setlist at the end of the day.
Photo: Erika Goldring
Twenty check-in portals were located around the festival grounds, including near stages, at the cinema and comedy tents, and at the silent disco.
Photo: Erika Goldring
Taste of Toronto
At IMG’s inaugural Taste of Toronto festival in July, attendees used R.F.I.D.-enabled cards to purchase food and beverages from vendors at the event. The cards were provided by IntelliPay, a division of Intellitix. Guests could go online before the event to load money onto the card, and they could also add funds at stations throughout the festival. At the end of the festival, balances remaining on cards were donated to Second Harvest Food Rescue. Each individual’s online account also provided a history of all food and beverage items purchased.
Photo: Courtesy of Intellitix
Elizabeth Arden Recharge Room
On December 1 and 2 Elizabeth Arden opened a Recharge Room as a place for holiday shoppers to relax. The pop-up in the Flatiron district's pedestrian plaza offered makeovers and hand massages.
Photo: Sara Jaye Weiss
Elizabeth Arden Recharge Room
Baked by Melissa's giant gumball machine, which Elizabeth Arden dubbed its Recharge Machine, dispensed little plastic pods that held red velvet cupcakes as well as red tickets that could be exchanged for items like Red Door spa gift certificates, Elizabeth Arden products, or a pair of Christian Louboutin heels.
Photo: Sara Jaye Weiss
EBay Toy Box
EBay partnered with Toys for Tots to launch its new app at the EBay Toy Box pop-up in the meatpacking district's Gansevoort Plaza. Open December 6 through 9 and produced by Matter and MAS Event & Design, the promotion was housed in a refurbished shipping container.
Photo: Joana Mangune/BizBash
EBay Toy Box
The Christmas tree at EBay's pop-up featured ornament-shaped pieces marked with QR codes and a description of a toy. Visitors could donate gifts to Toys for Tots by downloading the EBay Now app on their smartphones and scanning the ornaments.
Photo: Joana Mangune/BizBash
EBay Toy Box
A cart served hot cocoa and housed a phone charging station.
Photo: Joana Mangune/BizBash
'Nylon' Magazine's Pop-Up Shop
Nylon magazine opened its first-ever pop-up shop on December 6, taking over an empty gallery space in the meatpacking district for a temporary promotion that ran through December 18. The raw site was designed to look like a Nylon photo shoot with white photography umbrellas hanging from the ceiling.
Photo: Nylon Magazine
'Nylon' Magazine's Pop-Up Shop
To further the photo shoot theme, behind-the-scenes footage from the magazine's cover stars were projected on the wall.
Photo: Nylon Magazine
'Nylon' Magazine's Pop-Up Shop
A white sheet of backdrop paper with the #NylonPopUp hashtag invited guests to write messages physically and through social media.
Photo: Nylon Magazine
Refinery29's Tinseltown Bazaar
As a way to extend its "Live from Tinseltown" online video series, Refinery29 took over Openhouse Gallery for three days. The pop-up shop, dubbed the Tinseltown Bazaar, was open from December 14 through 16.
Photo: Angela Pham/BFAnyc.com
Refinery29's Tinseltown Bazaar
Aux Armes decorated Refinery29's space, mixing clothing displays with kitschy holiday decor; pine boughs served as a mannequin's skirt. On the walls, shiny silver decals formed an abstract skyline backdrop.
Photo: Angela Pham/BFAnyc.com
Refinery29's Tinseltown Bazaar
Additional festive design elements included a small reindeer under a silver tinsel tree at the shop's entrance.
Photo: Angela Pham/BFAnyc.com
Refinery29's Tinseltown Bazaar
Reflecting the brand's online Tinseltown gift guide, the pop-up sold holiday cards, stamp ink pads, and colorful frames.
Photo: Angela Pham/BFAnyc.com
Wired Store
Wired magazine launched this year's Wired Store on November 30, taking over Esprit's old retail space in SoHo. The pop-up shop remains open through December 23.
Photo: © 2012 Louis Seigal/seigalphotography.com
Wired Store
Mother New York produced the eighth iteration of the Condé Nast title's pop-up shop, decorating the walls with black-and-white typography.
Photo: © 2012 Louis Seigal/seigalphotography.com
House of Walker
The House of Walker, a private pop-up designed by MKTG to have a cozy and residential feeling, opened in December. The temporary home for the Scotch whiskey brand is hosting 21 invite-only events as part of Johnnie Walker's consumer mentorship program. The three-level space includes a 54-seat theater and rooms that reflect the brand's different labels, such as Red, Blue, and Double Black.
Photo: OzTech Media
House of Walker
In the Double Black room, scientific sketch-like illustrations were used as a backdrop and contained information about each bottle displayed in the room.
Photo: OzTech Media
House of Walker
The Blue Label room featured blue items, such as custom books and sofas.
Photo: OzTech Media
Johnnie Walker Engraving Studio
Johnnie Walker also set up a booth in Grand Central Terminal. The Blue Label promotion offers free bottle engraving from December 1 to 29.
Photo: Joana Mangune/BizBash
Johnnie Walker Engraving Studio
Shoppers can have as many as 45 characters engraved on a 70-milliliter bottle and also hand write their own notes.
Photo: Joana Mangune/BizBash
American Express Holiday Pop-Up Shop
Produced and designed by Momentum Worldwide, American Express's pop-up shop inside Grand Central Terminal ran from December 12 to 14. The financial company donated $10 to Toys for Tots for every gift card sold.
Photo: Joana Mangune/BizBash
American Express Holiday Pop-Up Shop
Set up on the other side of the gift box activation, a photo booth allowed shoppers to take photos with festive props, such as candy canes, Santa hats, and reindeer antlers.
Photo: Joana Mangune/BizBash
American Express Holiday Pop-Up Shop
To promote the pop-up on social media, American Express gave shoppers the option to share their photos on Facebook through an app on a Samsung tablet. For every photo shared, a $5 donation was made.
Photo: Joana Mangune/BizBash
At the check-in table, organizers gave each guest an R.F.I.D. card and invited them to link it to their Twitter and Facebook accounts.
Photo: Nadia Chaudhury/BizBash
For the 15-minute tasting experience, guests sat at one of two 25-foot tables made of walnut and black glass.
Photo: Nadia Chaudhury/BizBash
A personalized welcome message appeared in front of guests when they put their R.F.I.D. cards into a designated slot of the tasting mat on the right.
Photo: Nadia Chaudhury/BizBash
The interactive tasting tables, created by Havas Adrenaline and Moey, displayed information about the products being tasted. Guests who had linked their R.F.I.D. cards to their Twitter and Facebook accounts could also use buttons on the tasting mat to instantly share the experience on social networks.
Photo: Nadia Chaudhury/BizBash
As a Johnnie Walker "Master of Whisky" talked about the different flavor palates of the Black and Double Black labels, the table displayed the ingredients and aromas in the different types of scotch.
Photo: Nadia Chaudhury/BizBash
At the Gold Label Reserve bar, bartenders served cocktails of the Scotch mixed with craft sodas dispensed from custom siphons.
Photo: Nadia Chaudhury/BizBash
In addition to sampling cocktails made with Johnnie Walker products, guests could also taste the whiskey straight.
Photo: Nadia Chaudhury/BizBash
A card catalog displayed coasters with recipes for the cocktails served at the event.
Photo: Nadia Chaudhury/BizBash
In one corner of the venue a video explained the brand's history. A map and nautical decor to reflected its introduction to a worldwide audience by ship captains who carried it around the globe.
Photo: Nadia Chaudhury/BizBash
A pixelated version of brand's logo illuminated a tall panel in the back of Fair Market.
Photo: Nadia Chaudhury/BizBash
