Cocktails
For the Toronto launch party for Cadillac's 2014 ELC electric car, guests could sip a futuristic drink: a cocktail with the car's logo stenciled atop in silver edible dust.
Photo: Kevin Gonsalves
Photo Booth Props
Facebook and BuzzFeed hosted the Bow Ties & Burgers event during the White House Correspondents' Association Dinner in Washington in May. Photo booth props included oversize bow ties in Faceook's signature blue hue with the logo as the knot. Pen & Public produced the event.
Photo: William B. Plowman/Invision for BuzzFeed/AP Images
Elevator Doors
At an event called Hotel Thrillist, Thrillist took over an entire San Diego hotel for a weekend in September. The rebranding included elevator wrapping with the event's logo.
Photo: Courtesy of Thrillist
With most of Super Bowl XLVIII's parties taking place in Manhattan, marketers looked to incorporate the city's iconic skyline in design of their events. In particular, ESPN's effort at Pier 36, designed by Event Eleven, featured 20 model skyscrapers illuminated from within. Drapes that mimicked a starlit sky added to the effect.
Photo: Robin Marchant/Getty Images for ESPN
The “Facing Center” iPad centerpieces from Keep Interacting allow organizers to incorporate photos and other information into an event’s table decor. Launched earlier this year, the iPads display a slideshow of photos, product images, sponsor information, or other content provided by the event’s host ahead of time. Then, at the event, the company provides a photographer to take photos that are instantly added to the display. Using the touch screens, guests can also share the images on social media, send them via email, and order printed copies to pick up from a kiosk on site.
Photo: Courtesy of Keep Interacting
Hallmark/Crown Media Winter T.C.A. Dinner
Kinetic Lighting bathed the Tournament House in softly swirling patterns reminiscent of roses.
Photo: Sean Twomey/2me Studios
