Faux brick walls, a large square bar, and multiple televisions created a sports bar atmosphere to highlight Hyland Software’s OnBase system. Booth staff hosted a happy hour each evening with snacks and beer.
At the McKesson booth, a graphic artist from Ink Factory created a new piece of art each day around a specific health care topic based on Twitter and in-person comments. The company recorded a time-lapse video of the artist at work, which it then shared on its social networks.
A curved 130-foot marquee extended over more than two dozen demo stations at the Dealertrack Technologies space by MC2 at the National Automobile Dealers Association show in Orlando. The stations were uplit with blue LED strips, and blue-edge-lit partitions offered privacy by separating the stations and dampening sound.
At the North American International Auto Show in Detroit, MC2’s booth for Michelin featured two simulator floors that let visitors “Be the Tire.” When they stepped onto the floor mat and placed their hands on the dashboard, they experienced the road from a tire’s point of view—feeling vibrations from the bumps and dips of various road surfaces.
For a low-key yet high-impact display, greeting card company JustWink parked a tricked-out a truck at the 2013 National Stationery Show in New York. Called the Wink Wagon, the truck had an HD screen, tablet devices, and a speaker system along with its bright graphics and product displays.
With black product displays and blue LED lighting, Gallo created a modern booth for SMS Audio at the 2013 Consumer Electronics Show in Las Vegas. Hanging fabric panels featured SMS owner and C.E.O. Curtis “50 Cent” Jackson, who signed autographs at the event.
A crisp white foundation showed off Philips lighting products in the company’s booth at the 2013 Lightfair in Philadelphia. A custom color-changing chandelier, inspired by an organ, presided over the 10,200-square-foot space, created by Global Experience Specialists.
