Pirelli at the New York International Auto Show
Tire maker Pirelli had a line of driving simulators meant to recreate the experience of a Formula One race track. (Pirelli supplies the tires for Formula One championship races.)
Photo: Nadia Chaudhury/BizBash
Mercedes-Benz at the New York International Auto Show
On the first press day, several car brands used espresso bars to keep journalists caffeinated. The Mercedes-Benz event brought in an espresso bar on wheels.
Photo: Nadia Chaudhury/BizBash
For the 2012 North American International Auto Show in Detroit, Ford worked with Imagination (212.813.6400, imagination.com) to debut the Ford Blue Oval Card, an R.F.I.D.-enabled card. On-site the cards, which guests preregistered for online, could be used to save content to download later via a personal Web page. The booth also featured a 20-foot-tall elevator that brought guests up into “The Cloud,” a 360-degree cinema experience that offered a look at the future of in-vehicle cloud computing.
Photo: Courtesy of Imagination
Makeup artists from Neiman Marcus had a steady stream of attendees wanting to receive a complimentary makeover. Participants could also purchase the products.
Photo: Mitra Sorrells/BizBash
The Relax zone offered attendees the opportunity to create a custom-blended aromatic mist made with essential oils. Organizers worked with Convention Planning Services to identify Orlando-based businesses to provide services in each of the lifestyle areas.
Photo: Mitra Sorrells/BizBash
The Gametime zone included pinball machines, Pac-Man, Wii consoles, and two NASCAR simulators.
Photo: Mitra Sorrells/BizBash
Attendees could sample and purchase fragrances at the counter in the Beauty and Fashion area.
Photo: Mitra Sorrells/BizBash
