The American Cancer Society hosted its Discovery Ball at the Radisson Blu Aqua Hotel in Chicago on April 25. This year's theme had a futuristic overtone that inspired the look and feel of the 750-guest soiree. "During dinner, planes of light and hand-tied wire patterns that projected light striae ... visually transported guests into a future periphery," designer Rishi Patel of HMR Designs said.
On April 25, the JW Marriott Marquis Miami played host to the Sylvester Gala, a benefit for the Sylvester Comprehensive Cancer Center’s research programs. The event had a "Brave" theme, and entertainers with Pop Art-inspired body paint had the word written on their chests.
In 2014, Orlando City Soccer Club broke ground on a downtown stadium that's scheduled for completion in 2016. The soccer team's signature hue, purple, appeared in several elements of event production. During the ceremonial dig, city officials and key executives used purple shovels to dig through 24 tons of purple sand. Fans left the event with keepsake jars of the colorful sand. The event's official hashtag? #WeDigPurple.
At the North American International Auto Show in Detroit, MC2’s booth for Michelin featured two simulator floors that let visitors “Be the Tire.” When they stepped onto the floor mat and placed their hands on the dashboard, they experienced the road from a tire’s point of view—feeling vibrations from the bumps and dips of various road surfaces.
For a New York Times exhibit that traveled to the 2013 Consumer Electronics Show, Macworld, and South by Southwest, Sparks created a multimedia experience in which attendees used iPads, smartphones, and tablets to do things like make Word Cloud portraits—images of guests created by a computer that searched for words within the Times’s article database.
At the May 29 opening of Hudson Eats at Brookfield Place in New York, Shiraz Events created a step-and-repeat using stacked crates of fresh vegetables.
