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Around the World

January 19, 2015
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Main street on the Hennesy backlot, with it's three story tenement buildings, sidewalk trees, scrolled gates and fire escapes, offers old world elegance
Main street on the Hennesy backlot, with it's three story tenement buildings, sidewalk trees, scrolled gates and fire escapes, offers old world elegance
The international event for 700 guests began at a secret entrance into China Alley
The international event for 700 guests began at a secret entrance into China Alley
China Alley's mysterious winding path is the perfect event entrance. Hanging lanterns, custom neon and ethnic furnishings highlight the streets unique appeal
China Alley's mysterious winding path is the perfect event entrance. Hanging lanterns, custom neon and ethnic furnishings highlight the streets unique appeal
Many of the studio's backlot locations feature usable facades for interactive entertainment. We turned this vintage building into a two story Japanese Karaoke House
Many of the studio's backlot locations feature usable facades for interactive entertainment. We turned this vintage building into a two story Japanese Karaoke House
Custom signage can be created to add theme and authenticity to existing storefronts. Storefront windows can showcase product or marketing displays
Custom signage can be created to add theme and authenticity to existing storefronts. Storefront windows can showcase product or marketing displays
Chef Fabio Viviani was one of 6 Top Chefs invited to created thematic hors d'oeuvres for this international event
Chef Fabio Viviani was one of 6 Top Chefs invited to created thematic hors d'oeuvres for this international event
Acorn street lamps, light box signage and animated neon led guests to food and activity areas. 11ft market umbrellas created a European ambience
Acorn street lamps, light box signage and animated neon led guests to food and activity areas. 11ft market umbrellas created a European ambience
A 360 degree bar helped to satisfy thirsty guests while overhead, a laundry line featuring corporate messaging on colorful tees were a playful addition
A 360 degree bar helped to satisfy thirsty guests while overhead, a laundry line featuring corporate messaging on colorful tees were a playful addition
At the evenings close, the Hot Dog on a Stick truck rolled in offering freshly squeezed lemonade and their famous corn dogs
At the evenings close, the Hot Dog on a Stick truck rolled in offering freshly squeezed lemonade and their famous corn dogs
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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