
MasterCard partnered with American Airlines to surprise passengers with a showing of Annie before the film hit theaters. The screening was followed by an in-air meet and greet and Q&A session with guests from the film, including star Quvenzhané Wallis (pictured).
Photo: Rich Polk/Getty Images for MasterCard

Southwest turned its flight 904 from New York LaGuardia to Chicago Midway into a fashion show in the air in partnership with Chicago's Magnificent Mile Association.
Photo: Courtesy of Southwest Airlines

In 2008, HBO and Virgin America partnered on a branded plane known as "Entourage Air."
Photo: Bob Riha Jr/AP Photo/Virgin America