Ideas

January 28, 2015
MasterCard partnered with American Airlines to surprise passengers with a showing of Annie before the film hit theaters. The screening was followed by an in-air meet and greet and Q&A session with guests from the film, including star Quvenzhané Wallis (pictured).
MasterCard partnered with American Airlines to surprise passengers with a showing of Annie before the film hit theaters. The screening was followed by an in-air meet and greet and Q&A session with guests from the film, including star Quvenzhané Wallis (pictured).
Photo: Rich Polk/Getty Images for MasterCard
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Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
Sports
See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions
Event Space at SUMMIT One Vanderbilt
New York
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WorldPride D.C. took place May 17-June 8.
Event Production & Fabrication
WorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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AV/Lighting
Taylor Creative's Hudson collection comes in a soft gray ultra-suede and features a chair ($225) and sofa ($425) that are available to rent throughout the mid-Atlantic region, as well as from the company's Las Vegas location.
Home
Food/Catering
Pérez Art Musem Miami hosted its second gala since opening in December 2013. The benefit was formerly known as the MAM Ball.
Home
Theming/Decoration
Instead of a traditional dark wood bar, the six-foot reclaimed wood version from Designer 8 Event Furniture Rental complements rustic-theme events. The bar, $495, is available in Southern and Northern California and Phoenix.
Home
Alpine Christmas
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Sports
See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions
Stagwell's buzzy experience returned for a third year, its biggest build yet.
Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
New York
12 New Venues in New York for Summer 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in New York.
Event Space at SUMMIT One Vanderbilt
Event Production & Fabrication
WorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital
The massive celebration was a challenge for many reasons, but the global Pride event was still authentically D.C. Hear from organizers at Destination DC and Capital Pride Alliance.
WorldPride D.C. took place May 17-June 8.
Event Tech & Tools
Event Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and More
BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
These companies broke through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers.
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Opinion & Experts
Top Trending Stories on BizBash: June 2025
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
Brands & Event Pros
Industry Innovators 2025: Sephora
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Innovators
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Experiential Marketing, Activations & Sponsorships
Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.
LinkedIn's Rooftop & Studio
Sports
Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
The second-ever Fanatics Fest was a championship-size arena where $200 million in memorabilia and countless celebrity sightings meshed with high-energy activations and experiences that nodded to the culture and swagger of NYC.
The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.
Chicago
9 New Venues in Chicago for Summer 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Chicago.
The Talbott Hotel
Sponsored
The Future of Meetings Is in Cincy
Cincy is redefining what's next in meetings and events.
Downtown Cincinnati's $240 million reimagined Duke Energy Convention Center
Experiential Marketing, Activations & Sponsorships
Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
United States
7 Event Venues in St. Louis That Will Wow Attendees
From an architectural playground and museum to a luxury hotel, visitors are sure to be pleasantly surprised.
1. City Museum
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