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At the check-in table, organizers gave each guest an R.F.I.D. card and invited them to link it to their Twitter and Facebook accounts.

For the 15-minute tasting experience, guests sat at one of two 25-foot tables made of walnut and black glass.

A personalized welcome message appeared in front of guests when they put their R.F.I.D. cards into a designated slot of the tasting mat on the right.

The interactive tasting tables, created by Havas Adrenaline and Moey, displayed information about the products being tasted. Guests who had linked their R.F.I.D. cards to their Twitter and Facebook accounts could also use buttons on the tasting mat to instantly share the experience on social networks.

As a Johnnie Walker "Master of Whisky" talked about the different flavor palates of the Black and Double Black labels, the table displayed the ingredients and aromas in the different types of scotch.

At the Gold Label Reserve bar, bartenders served cocktails of the Scotch mixed with craft sodas dispensed from custom siphons.

In addition to sampling cocktails made with Johnnie Walker products, guests could also taste the whiskey straight.

A card catalog displayed coasters with recipes for the cocktails served at the event.

In one corner of the venue a video explained the brand's history. A map and nautical decor to reflected its introduction to a worldwide audience by ship captains who carried it around the globe.

A pixelated version of brand's logo illuminated a tall panel in the back of Fair Market.