Keratin Complex Pop-Up Salon at Sundance

Keratin also provided branded props for celebrities to use in photos. Modeled on an Instagram post, a prop frame was printed with the activation's hashtag for easy sharing on social media.
Photo: Clayton Chase/Getty Images for Music Lodge
Sundance Channel's Film Festival Headquarters

Precision Event Group worked with the Sundance Channel to create Sundance Channel HQ for the second year in a row. The team transformed Park City's Hope Gallery on Main Street into a consumer experience and production space.
Photo: Dale Wilcox Photography/DWP
Sundance Channel's Film Festival Headquarters

Sundance HQ served as a hub for festival media coverage and played host to several private events. The first 100 people to check in to the location on Foursquare received a beanie hat. The 500th person to check in will receive an Amazon Kindle and a Sundance swag bag. (They were at 384 at press time.) The space also featured an installation by emerging New York artist David Schoerner.
Photo: Dale Wilcox Photography/DWP
Freecreditscore.com's Café at Sundance Channel's Film Festival Headquarters

Freecreditscore.com sponsored the HQ Café, which offered free coffee and charging stations.
Photo: Dale Wilcox Photography/DWP
Stella Artois and Grey Goose Vodka's Bar at Sundance Channel's Film Festival Headquarters

The HQ Bar was sponsored by Grey Goose Vodka and Stella Artois.
Photo: Dale Wilcox Photography/DWP
Nintendo 3DS Experience

At the Nintendo lounge, the gaming company displayed its gaming devices as art on the gallery walls. Photos of the exterior of the space and three-dimensional atmospheric shots of Park City became 3-D art on 3DS.
Photo: Jason Merritt/Getty Images for Nintendo
Puma Social Lounge at T-Mobile Village at the Lift

The Puma Social Lounge was part of the T-Mobile Village at the Lift, produced by Best Events in partnership with PMK-BNC and Strategic Group. The two-story, 30,000-square-foot venue included a café, nightclub, restaurant, and portrait studio.
Photo: John Shearer/Getty Images for Best Events