Cage and Aquarium, a Chicago event DJ, photography, and live music service, now offers its "All Wax" events. Drawing on its collection of vintage records, DJs deliver all-vinyl sets of funk, reggae, retro pop, and old-school hip-hop. The service is geared toward clients who "have a love of the warm sounds of vinyl and nostalgic images of the 'good old days' that wax discs evoke," said a rep for the company.
As attendees got ready to go on stage, staff pretending to be stagehands and groupies pumped them up. Then, booth visitors entered the game-play arena with a display of lights, smoke, and applause. They were guided to center stage—prominently at a visible and heavily trafficked area of the booth—where a live audience cheered them on. A green-screen stage dive was also part of the experience.
Aloft Hotels and Wired partnered to bring attendees two festival experiences: the Re:charge and RVIP Experience. From March 11 to 16, the lounge on East 6th Street provided festivalgoers with mobile charges, live acoustic performances, and breakfast tacos. At night, guests could hop on a custom hot pink RVIP bus for a karaoke experience on wheels.
The greeting card company partnered with ad agency MullenLowe and creative design agency Guild to give attendees a break from the endless digital experiences during the festival's interactive portion. The initiative encouraged guests to ditch their smartphones and get creative with old-school ways of communication. The three-day event transformed a 6th Street dive bar into a nostalgic space that evoked analog technology and featured a coloring wall made from more than 2,500 shredded greeting cards.
