In Los Angeles, Deutsch LA hosted its holiday party in December at Hangar 8 at the Santa Monica Airport. The company chose a "Studio 54" theme based on the address of its office: 5454 Beethoven Street. To bring the theme to life, Schaffer's Genuine Foods added miniature disco balls to a food station.
The company hired performers to dress in disco-appropriate garb, hit the dance floor, and mingle with guests.
The game show's wrap party had a '70s theme in 2011, and guests danced on a colorful, light-up dance floor. The Los Angeles bash was produced and designed by Poko Event Productions.
Vintage-inspired furnishings from Town and Country Event Rentals decked the Hangar 8 space, where the wrap party was held.
The Village People made a surprise appearance at Chicago's Lincoln Park Zoo Ball in 2012. A band member led locals through the appropriate steps to the disco hit "Y.M.C.A.," and the iconic group also performed "In the Navy." Guests danced along enthusiastically.
Bud Light turned Crested Butte, Colorado, into “Whatever, USA,” painting the streets and lamp posts the brand’s signature light blue color and bringing in 1,000 fans for an all-expense-paid weekend in September. KC and the Sunshine Band performed during a Saturday Night Fever-theme event. Bud Light provided guests with '70s-era costumes.
At the after-party for a 2012 gala at the Art Institute of Chicago, Kehoe Designs brought in bars that were covered in mirrored tiles. A glowing display of Absolut vodka bottles formed the bars' backdrops, and golden drapes surrounded the room.
The Chicago museum hosted an event to celebrate the opening of its David Bowie exhibition in September. At the after-party, a slew of hanging disco balls added a Studio 54-style vibe to a pop-up concert venue that offered a performance from Bryan Ferry. Kim Merlin, Event Creative, and Partytime Productions all worked on the lavish event.
The Toronto benefit for Rethink Breast Cancer had a disco theme in 2010. Signage, designed to look like pink disco balls, highlighted various activations throughout the venue, including the booth where DJ Vaneska spun tunes.
M.A.C. Cosmetics studded a branding event in Toronto in 2008 with golden mirror balls, bare-skinned servers with gold-colored trays and cocktails, and a slew of go-go dancers.
For the 2011 event at the Los Angeles Convention Center, the party's theme was “A Night at Studio 54,” a nod to the Grammys' 54th year. As part of the decor, a truss surrounded a giant mirror ball. The Recording Academy's Branden Chapman, Rex Supa, and Clay Upton were the event's executive producers, and Along Came Mary Productions, helmed by longtime collaborator Mary Micucci, produced it.
