Keratin Complex Pop-Up Salon at Sundance
On Saturday, haircare brand Keratin hosted a pop-up salon at the MTV Music Lodge, a space where reporters conducted interviews with celebrities. Keratin also provided branded props for celebrities to use in photos. Modeled on an Instagram post, a prop frame was printed with the activation's hashtag for easy sharing on social media.
Photo: Clayton Chase/Getty Images for Music Lodge
Capitalizing on the outdoor scenery in the orchard, organizers provided an open frame as a photo prop to encourage guests to snap pics and share on social.
Photo: Casey Rodgers
