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AC2015

February 24, 2015
Guests brought their own creative props to attract attention on social media.
Guests brought their own creative props to attract attention on social media.
Photo: Courtesy of TomorrowWorld
The Web site for the American Cancer Society's Discovery Ball in Chicago has animation, so planner Lee Kite works with a web developer to ensure the site is viewable on smartphones and other devices.
The Web site for the American Cancer Society's Discovery Ball in Chicago has animation, so planner Lee Kite works with a web developer to ensure  the site is viewable on smartphones and other devices.
Photo: Courtesy of the American Cancer Society Discovery Ball
4. Whitney Museum of American Art Fall Gala
4. Whitney Museum of American Art Fall Gala

#4 Benefit
The annual event brought in $4.3 million for the museum last year, when 620 guests gathered at the Whitney’s Breuer Building on the Upper East Side for the final time before the museum’s relocation downtown to the meatpacking district this year. Next: Fall 2015

Photo: Cornelia Stiles/BizBash
Tables were arranged in sections named after different genres of writing, such as romance, to help guests find their seats. After the cocktail hour, volunteers held large signs with the genre name to guide guests to dinner.
Tables were arranged in sections named after different genres of writing, such as romance, to help guests find their seats. After the cocktail hour, volunteers held large signs with the genre name to guide guests to dinner.
Photo: George Pimentel
Latest in Home
Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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WorldPride D.C. took place May 17-June 8.
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WorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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Event Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and More
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Each custom logo s’more kit, $4.50, from Candy With a Twist contains all the ingredients—including a branded marshmallow—needed to put together the campsite snack. Kits can be shipped throughout the United States and Canada.
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See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions
Stagwell's buzzy experience returned for a third year, its biggest build yet.
Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
New York
12 New Venues in New York for Summer 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in New York.
Event Space at SUMMIT One Vanderbilt
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WorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital
The massive celebration was a challenge for many reasons, but the global Pride event was still authentically D.C. Hear from organizers at Destination DC and Capital Pride Alliance.
WorldPride D.C. took place May 17-June 8.
Event Tech & Tools
Event Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and More
BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
These companies broke through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers.
2025 Industry Innovators Article Image Brands
Opinion & Experts
Top Trending Stories on BizBash: June 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
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Industry Innovators 2025: Sephora
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Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
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50 Cool Event Ideas You May Have Missed From Liquid I.V., Martha Stewart, Foot Locker, and More
Innovators
Industry Innovators 2025: Netflix
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Industry Innovators 2025: Chase
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Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.
LinkedIn's Rooftop & Studio
Sports
Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
The second-ever Fanatics Fest was a championship-size arena where $200 million in memorabilia and countless celebrity sightings meshed with high-energy activations and experiences that nodded to the culture and swagger of NYC.
The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.
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9 New Venues in Chicago for Summer 2025 Meetings and Events
Take a peek at these buzzworthy restaurants, hotels, meeting and event spaces, and more recently opened in Chicago.
The Talbott Hotel
Sponsored
The Future of Meetings Is in Cincy
Cincy is redefining what's next in meetings and events.
Downtown Cincinnati's $240 million reimagined Duke Energy Convention Center
Experiential Marketing, Activations & Sponsorships
Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
United States
7 Event Venues in St. Louis That Will Wow Attendees
From an architectural playground and museum to a luxury hotel, visitors are sure to be pleasantly surprised.
1. City Museum
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