On Monday, Pathable plans to unveil a new feature that will make it easier for one person to manage the attendance of multiple people from a company at a conference or event. “The company can designate an administrative assistant, and that person gets total control over everybody from the company that’s attending,” says Jordan Schwartz, C.E.O. of Pathable. "They can schedule meetings for them, manage their profiles, figure out which educational sessions they’ll attend, [or] manage a company-sponsored suite." Additional updates released in the past few months include integration with Salesforce, enhanced interactive mapping tools that can be used for education sessions and private meeting rooms, and the creation of a document management system integrated with ScholarOne. In December, Pathable also unveiled a free self-serve version for events of as many as 100 people.
On February 18, event app system Bizzabo launched its Event Success Platform, a management system that centralizes several tools for planners. The system includes an event website, ticketing, a mobile app, email marketing, networking functions, contact management, and on-site check-in. It also offers real-time analytics on each feature to track an event’s progress. “We wanted to free the industry from a reliance on multiple siloed tech solutions that increase an event organizer’s workload, and minimize their ability to measure success and limit productivity,” says C.E.O. Eran Ben-Shushan.
