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Must do

February 27, 2015
'By far one of the coolest catering concepts I've experienced was for TEDMed's 2013 conference dinner at the Smithsonian National Air and Space Museum. United Kingdom company Gastrophonic worked with Occasions Caterers to design multiple flights of food and drink that combined the taste and smell of the small plates with your senses of sight and sound through lighting and music. As the music got bolder, the combinations of flavors in the food and drinks did too. With the food all placed on shelves at illuminated stations, it was an amazing, full-sensory experience.' —D. Channing Muller, contributing editor
"By far one of the coolest catering concepts I've experienced was for TEDMed's 2013 conference dinner at the Smithsonian National Air and Space Museum. United Kingdom company Gastrophonic worked with Occasions Caterers to design multiple flights of food and drink that combined the taste and smell of the small plates with your senses of sight and sound through lighting and music. As the music got bolder, the combinations of flavors in the food and drinks did too. With the food all placed on shelves at illuminated stations, it was an amazing, full-sensory experience." —D. Channing Muller, contributing editor
Photo: Pepe Gomez/Pixelme Photogaphy
'In 2013, the Museum of Contemporary Art in Chicago had a winter gala with an industrial/warehouse theme. Jewell Events Catering brought in several inventive food stations that matched the theme, but the one that I remember best is a soup station with servers ladling chili and butternut squash soup out of trash cans—clean ones, of course.' —Jenny Berg, senior editor
"In 2013, the Museum of Contemporary Art in Chicago had a winter gala with an industrial/warehouse theme. Jewell Events Catering brought in several inventive food stations that matched the theme, but the one that I remember best is a soup station with servers ladling chili and butternut squash soup out of trash cans—clean ones, of course." —Jenny Berg, senior editor
Photo: Alain Milott
'The Museum of Contemporary Art, Los Angeles gala is known for its envelope-pushing details. And for 2013’s marijuana-theme bash, those details included some pretty wacky catering: A so-called '4/20 buffet' was meant to evoke the kind of food a stoner with the munchies would scarf down in bulk: Chinese food, hot dogs, mac 'n' cheese, pizza, and junk food like Cheetos and Doritos.' —Alice Dubin, West Coast editor
"The Museum of Contemporary Art, Los Angeles gala is known for its envelope-pushing details. And for 2013’s marijuana-theme bash, those details included some pretty wacky catering: A so-called '4/20 buffet' was meant to evoke the kind of food a stoner with the munchies would scarf down in bulk: Chinese food, hot dogs, mac 'n' cheese, pizza, and junk food like Cheetos and Doritos." —Alice Dubin, West Coast editor
Photo: Nadine Froger Photography
'For sheer exoticism, Dos Equis wins with its Bazaar Noir event staged in Miami in August 2013. The menu consisted of daring fare you won't see at most events: shark tamales, frog wontons with shrimp and sweet-and-sour eel sauce, and chocolate-covered scorpions, crickets, and worms.' —Beth Kormanik, news editor
"For sheer exoticism, Dos Equis wins with its Bazaar Noir event staged in Miami in August 2013. The menu consisted of daring fare you won't see at most events: shark tamales, frog wontons with shrimp and sweet-and-sour eel sauce, and chocolate-covered scorpions, crickets, and worms." —Beth Kormanik, news editor
Photo: Courtesy of Dos Equis
'It's got to be the popcorn at MKG's summer party this year. The Pee-wee's Playhouse-inspired event had a lot of weird things going on—including a bar that could only be reached by wading through a ball pit. But the station where guests could top their popcorn with butter pumped from lotion bottles may have been the wackiest. As odd as it was, most people were pretty game.' —Anna Sekula, editor in chief
"It's got to be the popcorn at MKG's summer party this year. The Pee-wee's Playhouse-inspired event had a lot of weird things going on—including a bar that could only be reached by wading through a ball pit. But the station where guests could top their popcorn with butter pumped from lotion bottles may have been the wackiest. As odd as it was, most people were pretty game." —Anna Sekula, editor in chief
Photo: Courtesy of MKG
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A cluster of hanging beach balls created a whimsical, colorful chandelier at a party created by Swank Productions. Adding to the look were tables covered in bright, summery linens.
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See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions
Stagwell's buzzy experience returned for a third year, its biggest build yet.
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The massive celebration was a challenge for many reasons, but the global Pride event was still authentically D.C. Hear from organizers at Destination DC and Capital Pride Alliance.
WorldPride D.C. took place May 17-June 8.
Event Tech & Tools
Event Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and More
BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
These companies broke through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers.
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Top Trending Stories on BizBash: June 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.
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Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
The second-ever Fanatics Fest was a championship-size arena where $200 million in memorabilia and countless celebrity sightings meshed with high-energy activations and experiences that nodded to the culture and swagger of NYC.
The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.
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The Future of Meetings Is in Cincy
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Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
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7 Event Venues in St. Louis That Will Wow Attendees
From an architectural playground and museum to a luxury hotel, visitors are sure to be pleasantly surprised.
1. City Museum
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