On February 25, Ted Baker showcased its latest collection of womenswear, menswear, and accessories at Aire Ancient Baths in TriBeCa. To ensure the comfort of guests and anyone else in the bathhouse, the team had the venue cool down the space and the pools. On the wall above one of the baths, the organizers projected video from the campaign.
Photo: Erik Valind
Other small bites from Creative Edge included citrus-marinated day boat scallops served on half shells with borage flowers and fennel. For cocktails, the menu incorporated drink sponsors: the Lemongrass Daydream was made with Hendrick's Gin, Harney & Sons amba lemongrass tea, fresh lemon juice, and simple syrup; the Tippley Tea combined Monkey Shoulder Whisky, Harney & Sons Paris tea, peach nectar, and fresh lemon juice; and the Brit 75 was a concoction of Hendrick's Gin, Nicolas Feuillatte Brut Champagne, fresh lemon juice, and simple syrup.
Photo: Erik Valind
String quartet New York Virtuosi provided music for the event, playing pop songs such as Carly Rae Jepsen's "Call Me Maybe."
Photo: Erik Valind
To match the floral imagery in the campaign and the surreal feel to the event, caterer Creative Edge supplied a menu of small bites served with edible flowers, such as "mosaic of spring bloom canapes" that included crushed avocado, whipped white bean, Johnny-jump-ups, opal basil, and pansies.
Photo: Erik Valind
