

#4 Benefit
The annual event brought in $4.3 million for the museum last year, when 620 guests gathered at the Whitney’s Breuer Building on the Upper East Side for the final time before the museum’s relocation downtown to the meatpacking district this year. Next: Fall 2015


























Several Miami properties hosted arty events surrounding Art Basel Miami Beach. The Teepee Project, featuring two 22-foot hand-painted teepees by artists Jen Stark and Misaki Kawai, were on display at Mondrian South Beach from December 2 to 14. The hotel launched the project with a dinner party on the property.


![Constellations Brands' 'Passport to Wine' tent represented a departure from previous years. 'The brand has typically executed this space using rich leathers and mahogany,' said Wagner. 'This year they asked for something that wouldn't be too far off from the brand's [traditional image], but would bring a modern, luxe wine-bar feel.' To achieve that look, Wagner and her team used faux boxwood hedge as the backdrop and brought in silver mirrors on which servers wrote the featured wines of the day. Organizers accented the space with silver travel accessories such as chrome binoculars, lacquered books, and a model airplane.](https://img.bizbash.com/files/base/bizbash/bzb/image/2012/10/997a4747.png?auto=format%2Ccompress&q=70&w=400)




More subtle Motorla logos appeared on the wood that decorated the bar.











The Museum of Modern Art's annual Party in the Garden in 2013 had a modern, tropical vibe. Inside the lobby and atrium of the New York event, exotic, lush greenery and pops of neon stood out against a stark white background.

The arrivals backdrop—featuring the Cartier and MoMA logos rendered in neon and marquee lights—echoed the dense arrangements of tropical greenery found inside the dinner space.

During the White House Correspondents' Association Dinner weekend in 2012, Google and The Hollywood Reporter hosted an event that welcomed guests with an alphabet-board sign.

At AOL's NewFront in 2012, neon signage in the arrivals tent pointed guests toward the event entrance at Highline Stages in New York.







In one of the Lexus grand tasting's inspiring food presentations during L.A. Food & Wine, Big Sur's Post Ranch Inn served mini shaved ice cones in a metal bucket set up like a beach scene, with sugar for sand. Ingredients for the dessert came from the venue's garden.











