Forever 21's "Party in the Sky"
At Forever 21's "Party in the Sky" on Saturday evening in Palm Springs, two enormous cranes hoisted the brightly colored DJ booth, in a shipping container, into the air for a dramatic effect—especially in the swaying winds of the day. A truss above was marked with the event host's name in pink.
Photo: Courtesy of Forever 21
Ace Hotel Desert Gold
A wall of sunglasses, available as gifts to celebrities and infuencers or at a discount to other guests, also got a color-blocked treatment to match the look of the product.
Photo: Kimberly Genevieve
