Yahoo showcased the brand’s digital magazine content through projections on a cube set up near the entrance of the venue during the daytime. For evening events like the Community and Sin City Saints parties, images from the shows were shown.
HBO’s Silicon Valley returned to the Mashable House with several activations, including Scheimpflüg’s Time Slice 360-degree photo booth, the images from which guests could email to themselves.
On March 8, Moët & Chandon hosted a champagne bash at the Four Seasons Hotel Los Angeles at Beverly Hills to celebrate tennis pro Roger Federer's 1,000th win. A photo op let guests pose with a tower of champagne bottles and a tilted frame with the hashtag #MoetMoment.
To teach attendees about the storied history of the vodka distillery, Ketel One designed a long history wall at its two-day event at the Fair Market during SXSW Interactive. Elements included fruits depicting the origin countries of the liquor’s three flavor profiles, interactive four points of quality testing, and a cocktail personality quiz. There was also a living green wall comprised of herbs typically used as cocktail garnishes.
The benefit took place at Toronto's Royal Ontario Museum on March 28. At a D.I.Y. photo booth, guests used selfie sticks to take their own photos. The activation was designed by sponsor Henry’s Photography.
Visible directly from the main walkways of the fair, the Grand Seiko wing of the two-block pavilion was constructed from black stones and featured a seemingly motorized schematic display of falling digital book pages that were, in fact, strung along twine for an enhanced experience while perusing the brand literature.
