TedActive

Catering at TEDActive included deconstructed takes on bloody Marys served in shot glasses.
Photo: Marla Aufmuth/TED
BuzzFeed’s BFF Clubhouse’s Emoji Fortune-Teller

BuzzFeed's BFF Cluhouse featured an emoji fortune-teller for the day. By looking at guests’ most recently-used emoji on their smartphones, the fortune-teller picked the person’s fortune, including an emoticon to use more.
Photo: Nadia Chaudhury/BizBash
Spotify House’s Cycling and Dance Classes

During mornings, the music-focused Spotify House held cycling classes by SoulCycle with a live DJ and simultaneous dance classes.
Photo: Alli Harvey/Getty Images for Spotify
Dr. Martens #StandforSomething Campaign

As part of Dr. Martens’s Stand for Something campaign during SXSW music, the shoe brand let attendees complete the phrase “I Stand For” on free T-shirts.
Photo: Nadia Chaudhury/BizBash

Photo: Cornelia Stiles/BizBash