Mophie’s MophieRescue Lodge at South by Southwest
This year's South by Southwest ran March 13 to 22. Mophie helped rescue attendees with dying phone batteries by sending out St. Bernards with a Mophie power reserve unit within a barrel attached to a dog collar. Those seeking help had to take a screenshot of their dying battery screen as well as their location, and tweet at the brand. The St. Bernards were housed at the MophieRescue Lodge, where the products were showcased.
Photo: Nadia Chaudhury/BizBash
In a new take on the traditional photo backdrop, guests bounced on a trampoline before having their photo taken. Side rails around the custom station kept guests safe.
Photo: Roderick Peña
Blue velvet Louis XVI ottomans offered a pop of color and a luxurious seating option among the eclectic furnishings. "I wanted this one to feel a little haphazard," said Todd Events owner and chief creative officer Todd Fiscus, who designed the event. He said he chose elements that were "whimsical and fun."
Photo: Roderick Peña
The reception-style event did not have sit-down tables, so Todd Events provided some casual low furniture for guests who wanted a seat. Oversize black heat lamps were both decorative and practical.
Photo: Roderick Peña
One of the games asked guests to estimate the number of peanuts in an eight-foot-tall tube (answer: about 73,000). Two fabricated elephants flanked the tube.
Photo: Roderick Peña
Guests had to win their dessert—a Sprinkles cupcake—by shooting a toy dart gun into the cupcake cutouts.
Photo: Roderick Peña
At a flavored popcorn station, custom-built stands had a false fill at the top so they never appeared empty. Serving staff refilled the popcorn at the base as needed.
Photo: Roderick Peña
Bottles from sponsor Belvedere were used in the ring toss. Winners received a band from Michele Watches.
Photo: Roderick Peña
Florals at the event included a ball of carnations that evoked the classic image of a circus elephant standing on a ball.
Photo: Roderick Peña
Several featured cocktails were served atop white glass columns that were lit underneath with LED lights. The ingredients were printed on the front of the columns, and the napkins had the exact recipe.
Photo: Roderick Peña
A fortune teller offered sartorial advice such as how guests could upgrade their outfits at sponsor Neiman Marcus.
Photo: Roderick Peña
Instead of typical carousel horses, the First Look Party had mannequins who wore several watches on their arms—as well as latex horse heads.
Photo: Roderick Peña
A colorful canopy covered the outdoor food stations.
Photo: Roderick Peña
