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As part of the immersive experience produced by United Kingdom-based Broadwick Live, Bacardi provided all transportation, including chartering three planes to fly in 1,862 guests from New York City, Los Angeles, and London. On board, Bacardi ambassadors kept the atmosphere lively with entertainment, music, and, of course, Bacardi mixed drinks.

Throughout the trip, guests were given carte blanche to enjoy the facilities of the El Conquistador resort and spa—located east of San Juan, Puerto Rico—which served as home base for the multiday, multimillion-dollar extravaganza. Press were also given the opportunity to tour Bacardi's nearby offices and distillery.

With the majority of invited journalists housed in the Las Olas Village of the resort, a preshow press conference with Ellie Goulding was held poolside directly adjacent. More than 100 print, digital, and broadcast press attended, representing more than 24 global cities.

The event's proximity to the Bermuda Triangle lent itself nicely to the "Bacardi Triangle" event branding. The location was not the intended inspiration for the trip's theme and had more to do with the signature Cuba Libre drink's three ingredients: cola, lime, and rum.

On October 30, the first night guests arrived, a welcome party at the resort's north pool featured rotating DJs as well as dance troupes and performances. A row of Bacardi bars lined the pool while the DJs spun from specially erected, triangle-shaped booths.

As part of Bacardi's branding activation, two custom triangle pool stages were built and featured the rum maker's bat emblem emblazoned on the wooden façade of the DJ booth. The booths were made of truss covered with a whitewashed wood, and a local Puerto Rican graffiti artist was brought in to paint the Bacardi triangle on the surface.

On Halloween night, a "Black Magic" pool party was held at the resort's Coqui Water Park. Five DJs entertained the guests through the night, and island-theme Halloween decor, including models in mermaid costumes, set the scene.

Organizers entertained guests on Halloween night with a pool party bash that featured plenty of actors and models dressed up in costume.

On November 1, the final evening, Ellie Goulding was one of three headliners to take the custom-built stage on Palomino Island to perform. Guests were transported by ferry boats, where they were met with a buffet-style dinner.

Kendrick Lamar was among the headliners performing on the final night. The crowd of nearly 2,000 guests packed Palomino Island while locals watched from their boats and even waded through the water to stand on a roped-off portion of the beach.

Calvin Harris's performance featured his renowned use of pyrotechnics to dazzle the audience. As the last headliner on stage for the Bacadi Triangle, the DJ made for a memorable send-off to an action-filled weekend.

The event took place at new Chicago event space Ovation, and branding started at the exterior with the Tanqueray logo splashed on windows, doors, and a carpet at the entrance.

Customization continued inside, where clean images of the gin's bottle and logo lined the entrance hallway.

The activation offered a custom "Tanqueray and Tonic" bar, where bartenders served specialty drinks using the gin.

Cocktail offerings included a Tom Collins.

Event Creative provided floral arrangements that matched the gin brand's red and green packaging.

The informal panel setup included directors' chairs in front of a branded backdrop.

Panelists included designers Maxwell Osborne and Ronnie Fieg, Grand Hustle Records founder Jason Geter (who also manages pop artist Iggy Azalea), and Coltrane Curtis, founder and managing partner of Team Epiphany. The theme of the panel discussion was "Entrepreneurial Spirit."

Some 400 guests attended and stood to take in the panel discussion onstage.

DJ Timbuck2 spun as part of the entertainment.

The event also featured a monologue and performance from hip-hop artist—and recent Oscar winner—Common.

The activation also had a photo op.

Guests could post photos to Instagram with the event's hashtag, #TanquerayTrunkShow.

At an on-site shopping experience, guests could pick up free casual clothing.