An dramatic art installation was made from multicolor neon ribbons at PopSugar and ShopStyle's Cabana Club hotel takeover. The piece was a collaboration with the Las Vegas festival Life Is Beautiful.
Alessandra Ambrosio launched her BaubleBar jewelry collection at the Avalon hotel. At the event, guests picked up Voco drinks at a bar decorated with open coconuts and vibrant flowers.
M.A.C. and Mia Moretii hosted their festival collection with a pool party at the Ingleside Inn. Stoelt Productions produced the event, which was hosted by the BMF Music Lounge. A trio of colorful umbrellas made for a colorful photo backdrop.
My Jewel Bar set up a table at the Retreat where guests could customize baubles from festival-appropriate charms and details.
Among the many fashion-minded brands on the scene was Lacoste, which managed to retain its cachet from previous years. The French clothing company brought back its weekend-long Desert Pool Party at a private estate in Thermal, which this year was produced by Made With Elastic and included celebrity guest DJs and sporty activations related to its Life Is a Beautiful Sport campaign. Misters gave guests a chance to take a break from the heat.
The Lacoste crocodile showed up on a mini putting green as well as tons of other unexpected places at the party.
Activities included air tennis and mini golf. Drinks from Evian and boozy sweets from Patrón provided much-needed relief against the desert heat; L.A. food trucks supplied the party's nibbles.
At Forever 21's "Party in the Sky" on Saturday evening in Palm Springs, two enormous cranes hoisted the brightly colored DJ booth, in a shipping container, into the air for a dramatic effect—especially in the swaying winds of the day. A truss above was marked with the event host's name in pink.
On April 18, Citi hosted a V.I.P. lounge at the Global Poverty Project's Global Citizen 2015 Earth Day Festival in Washington. MAC Presents created a custom "grass graffiti wall," which had neon logos for Citi, its "ThankYou" rewards program, and Global Citizens 2015 Earth Day.
