The Green Living Show brought sustainable lifestyle ideas to the Metro Toronto Convention Centre from March 27 to 29. The Sweat Equity Yoga and Fitness stage offered free yoga classes. The stage also hosted workshops and lectures covering health and nutrition.
Samsung celebrated its latest smartphones, the Galaxy S6 and the Galaxy S6 Edge, with launch parties in Los Angeles and New York on April 2 and April 7, respectively. V.I.P. guests at the Los Angeles event sat at a mirrored, U-shaped table and ordered courses through S6 phones.
The space technology firm SpaceX embraced its mission at an outer-space-theme reception for clients and partners at Washington’s Carnegie Library on March 16. A hexagon-shaped bar was studded with LED lights and served dry-ice specialty cocktails. Evoke DC planned and designed the event. Atmosphere Lighting designed the lighting for the space.
Coca-Cola debuted “drinkable advertising” during the N.C.A.A. Men's Final Four in Indianapolis April 4 to 6 as part of Coke Zero’s “You Don’t Know Zero 'Til You’ve Tried It” campaign. At the March Madness Music Festival in White River State Park, the company erected a “drinkable billboard.” On the front of the 26- by 36-foot billboard, 4,500 feet of tubing spelled out “Taste It.” An elaborate pumping system carried Coke Zero through the tubing and down to a sampling station on the ground.
