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Outdoor Event Ideas

April 19, 2015
Warby Parker's Bocce Social
Warby Parker's Bocce Social
In July, suddenly ubiquitous eyewear brand Warby Parker hosted a pop-up "bocce social" in Chicago's Wicker Park neighborhood. Open to everyone 21 years old and over, the activation included a grassy bocce court, live performances from DJ Dan Maloney and the Record Low, and wheelbarrows filled with Goose Island Beer and picnic snacks. Servers circulated the area holding trays of the brands' sunglasses for locals to test out, and there was also a pop-up shop on-site.
Photo: Cory Dewald
Gilt City Hamptons House
Gilt City Hamptons House
With production handled by internal staff, Gilt City found inventive ways to integrate sponsor signage into the decor of its Hamptons House, painting logos on rocks and placing them in elegant photo frames.
Photo: David X. Prutting/BFAnyc.com
At the front of the event site, where the pier connects to the Hudson River Park's waterfront walkway, the producers placed signage that was illuminated when it got dark.
At the front of the event site, where the pier connects to the Hudson River Park's waterfront walkway, the producers placed signage that was illuminated when it got dark.
Photo: Jika González for BizBash
The 2011 premiere party for WE TV's Braxton Family Values—a show about singer Toni Braxton—took place atop the London West Hollywood and featured a decidedly feminine look. To gussy up the central pool, florist C.J. Matsumoto covered foam spheres in bright pink flowers, then attached the arrangements to weights anchored to the bottom of the pool.
The 2011 premiere party for WE TV's Braxton Family Values—a show about singer Toni Braxton—took place atop the London West Hollywood and featured a decidedly feminine look. To gussy up the central pool, florist C.J. Matsumoto covered foam spheres in bright pink flowers, then attached the arrangements to weights anchored to the bottom of the pool.
Photo: Dale Wilcox Photography/DWP
To kick off its summer-long partnership, eyewear brand Warby Parker hosted a summer pool party in June 2012 at the Standard in downtown Los Angeles. In addition to staffers pushing library-style book carts around the space as a way to get guests to try on the limited-edition shades, poolside tables also displayed the glasses alongside buckets of branded towels.
To kick off its summer-long partnership, eyewear brand Warby Parker hosted a summer pool party in June 2012 at the Standard in downtown Los Angeles. In addition to staffers pushing library-style book carts around the space as a way to get guests to try on the limited-edition shades, poolside tables also displayed the glasses alongside buckets of branded towels.
Photo: Lauren Farmer
There was, of course, seating for the shows. The low-slung wooden chairs were customized with bright blue canvas backs emblazoned with the network's logo.
There was, of course, seating for the shows. The low-slung wooden chairs were customized with bright blue canvas backs emblazoned with the network's logo.
Photo: Jika González for BizBash
In March, Vogue Eyewear hosted an al fresco party at a private mansion in Los Angeles. In the backyard, beach balls and a gobo of the brand's logo decorated the pool, around which furniture groupings and lanterns hanging from trees created a summery feel.
In March, Vogue Eyewear hosted an al fresco party at a private mansion in Los Angeles. In the backyard, beach balls and a gobo of the brand's logo decorated the pool, around which furniture groupings and lanterns hanging from trees created a summery feel.
Photo: Courtesy of Vogue Eyewear
Absolut Vodka launched its latest vodka in November 2012 at an ExtraExtra-produced event at the Standard Miami Beach. Self-sealing mylar balloons spelling out the brand name were clustered as a backdrop for a synchronized swimming performance by the Dolphinettes to music by DJ Mia Moretti.
Absolut Vodka launched its latest vodka in November 2012 at an ExtraExtra-produced event at the Standard Miami Beach. Self-sealing mylar balloons spelling out the brand name were clustered as a backdrop for a synchronized swimming performance by the Dolphinettes to music by DJ Mia Moretti.
Photo: Seth Browarnik/WorldRedEye.com
The Zing vodka launch sprawled over the private Maloof residence.
The Zing vodka launch sprawled over the private Maloof residence.
Photo: Sean Twomey/2me Studios
Rather than just provide theater-style seating for the screenings of the shows, USA Network created an experiential environment that encouraged visitors to linger on comfy sofas and in cabanas.
Rather than just provide theater-style seating for the screenings of the shows, USA Network created an experiential environment that encouraged visitors to linger on comfy sofas and in cabanas.
Photo: Jika González for BizBash
Perhaps the most raved-about component of the block party was a pool that producers built on the sidewalk. Model and brand ambassador Chanel Iman was on hand to interact with guests.
Perhaps the most raved-about component of the block party was a pool that producers built on the sidewalk. Model and brand ambassador Chanel Iman was on hand to interact with guests.
Photo: Sara Jaye Weiss
A floating fountain and floral arrangements filled the pool.
A floating fountain and floral arrangements filled the pool.
Photo: Sean Twomey/2me Studios
In addition to new episodes from returning series like White Collar and Burn Notice, USA Network also took the opportunity to premiere two new original series during its promotion, Necessary Roughness and Suits.
In addition to new episodes from returning series like White Collar and Burn Notice, USA Network also took the opportunity to premiere two new original series during its promotion, Necessary Roughness and Suits.
Photo: Jika González for BizBash
Suits & Style Fashion Show
Suits & Style Fashion Show
Organizers dealt with the rain at Tuesday evening's show atop the High Line by using the male cyclists to help cover guests as they moved from the street, across the open-air section of the park, and into the event in the covered Chelsea Market passage.
Photo: David X Prutting/BFAnyc.com
The Retreat at the Sparrows Lodge
The Retreat at the Sparrows Lodge

Steph Sciré and Isaac Ferry were behind the takeover of the Sparrows Lodge in Palm Springs for the low-key and wellness-minded Retreat. Jeff Consoletti of JJ-LA produced, along with tour and event producer Tanya Slater. Taylor & Taylor managed the production design for the event, which included a silk patchwork canopy for laid-back seating on the hotel's grounds. The look also included Persian rugs, Native American artifacts, succulents, kilim pillows, and leather details.

Photo: Tyler Curtis
The Retreat at the Sparrows Lodge
The Retreat at the Sparrows Lodge

Unfussy floral arrangements, taper candlesticks, and other objects lent a bohemian vibe to a long table at the Retreat, which was set with games like dominoes.

Photo: Tyler Curtis
The Retreat at the Sparrows Lodge
The Retreat at the Sparrows Lodge

A vinyl listening lounge with a vintage feel included objects from music's history, serving as a living museum as well as a place to relax and unwind.

Photo: Tyler Curtis
The Zoe Report and Dolce Vita Pool Party
The Zoe Report and Dolce Vita Pool Party

At the dFm House, a dramatic, dimensional succulent wall with a Zoe Report logo served as a photo backdrop in the entrance area.

Photo: Alesandra Dubin/BizBash
The Zoe Report and Dolce Vita Pool Party
The Zoe Report and Dolce Vita Pool Party

Flowers and vines covered a kissing booth photo station emblazoned with the message "All my friends are models."

Photo: Alesandra Dubin/BizBash
The Zoe Report and Dolce Vita Pool Party
The Zoe Report and Dolce Vita Pool Party

An open-backed bar from Moët & Chandon Ice Imperial allowed the landscape to show through at the party, which took over a sprawling Palm Springs estate on a hill. 

Photo: Alesandra Dubin/BizBash
The Zoe Report and Dolce Vita Pool Party
The Zoe Report and Dolce Vita Pool Party

In Dolce Vita's area, a colorful floral wall bore a subtle representation of the brand's name. It also encouraged social media sharing for guests, who were rewarded for their posts with a free pair of sandals.

Photo: Alesandra Dubin/BizBash
PopSugar and ShopSugar Cabana Club
PopSugar and ShopSugar Cabana Club

At PopSugar and ShopStyle's Cabana Club, which took over the Avalon hotel, an open step-and-repeat wall trailed with succulents and greenery. The geometric moif also allowed for organizers to swap out logos for the various events that took place in the space over the course of the weekend.

Photo: Mike Windle/Getty Images for Popsugar
PopSugar and ShopSugar Cabana Club
PopSugar and ShopSugar Cabana Club

The Council of Fashion Designers of America hosted a brunch at the Cabana Club, where designers including Mara Hoffman and Cynthia Vincent decked out various poolside rooms, including one with a bohemian feel and hanging greenery.

Photo: Mike Windle/Getty Images for Popsugar
PopSugar and ShopSugar Cabana Club
PopSugar and ShopSugar Cabana Club

A floating logo in the pool cast a subtle shadow that echoed the brand message.

Photo: Alesandra Dubin/BizBash
PopSugar and ShopSugar Cabana Club
PopSugar and ShopSugar Cabana Club

Floral arrangements in vibrant colors like orange, yellow, and pink underscored the festival's lively vibe—and popped against the buffets' and bars' primarily white palette.

Photo: Alesandra Dubin/BizBash
H&M Loves Coachella
H&M Loves Coachella

At H&M's intimate cocktail party at the Parker Palm Springs, an arrivals backdrop set the stage for the party's understated and elegant style. It had an open back, with hanging strands of greenery.

Photo: Alesandra Dubin/BizBash
H&M Loves Coachella
H&M Loves Coachella

Small rugs and clusters of pillows in mixed patterns and coordinating colors allowed for poolside seating, as well as subtle decor, at the H&M cocktail party. Logo beach balls also floated in the pool, a popular branding approach during the weekend's pool parties.

Photo: Michael Kovac/Getty Images for H&M
'Nylon' Recovery Brunch
'Nylon' Recovery Brunch

Nylon magazine's press wall included bright sprays of silk bouganvilla behind printed logos.

Photo: Alesandra Dubin/BizBash
'Nylon' Recovery Brunch
'Nylon' Recovery Brunch

The festival's requisite floral crowns doubled as decor. Garlands from Heartshape Hotel hung on a poolside lattice wall at the NVE-produced event, ready for guests to take away.

Photo: Alesandra Dubin/BizBash
'Nylon' Recovery Brunch
'Nylon' Recovery Brunch

Floating faux lotus flowers added subtle color and decor in the estate's pool.

Photo: Alesandra Dubin/BizBash
Dannijo Brunch
Dannijo Brunch

Dannijo and Mercedes-Benz hosted a weekend in Palm Springs in collaboration with LoveShackFancy for media and tastemakers. There, Questlove hosted a brunch at a rustic table set simply with relaxed floral arrangements.

Photo: Dean Isidro
A hashtag decorated a wall of greenery and was designed to inspire guests to share photos on social media.
A hashtag decorated a wall of greenery and was designed to inspire guests to share photos on social media.
Photo: Park Gyeong-bok
Games included an ice shuffleboard created by Ice Lab.
Games included an ice shuffleboard created by Ice Lab.
Photo: Kaz Sasahara
Frozen snacks included snow cones laced with booze.
Frozen snacks included snow cones laced with booze.
Photo: Kaz Sasahara
Guests also had cocktails in a frosty beer garden sponsored by Due South restaurant.
Guests also had cocktails in a frosty beer garden sponsored by Due South restaurant.
Photo: Kaz Sasahara
The event's hashtag also appeared in ice.
The event's hashtag also appeared in ice.
Photo: Kaz Sasahara
The conference ended with a night of entertainment that included jazz pianist Oliver Jones and electro-pop group Valaire.
The conference ended with a night of entertainment that included jazz pianist Oliver Jones and electro-pop group Valaire.
Photo: Jimmy Hamelin
Ice Lab created more than 20 sculptures for the event, including one that featured the CityCenterDC logo.
Ice Lab created more than 20 sculptures for the event, including one that featured the CityCenterDC logo.
Photo: Joy Asico/Asico Photo
Fashion-theme ice sculptures included one modeled after a Burberry trench coat.
Fashion-theme ice sculptures included one modeled after a Burberry trench coat.
Photo: Joy Asico/Asico Photo
A popular photo op in front of a Christmas tree featured an ice dress modeled after Dior.
A popular photo op in front of a Christmas tree featured an ice dress modeled after Dior.
Photo: Joy Asico/Asico Photo
Holiday-theme sculptures included a menorah for Hanukkah.
Holiday-theme sculptures included a menorah for Hanukkah.
Photo: Joy Asico/Asico Photo
Another fashion-theme ice sculpture showcased a high-heel shoe.
Another fashion-theme ice sculpture showcased a high-heel shoe.
Photo: Joy Asico/Asico Photo
Ice Lab modeled a sculpture after a diamond cocktail ring.
Ice Lab modeled a sculpture after a diamond cocktail ring.
Photo: Joy Asico/Asico Photo
Shoppers and guests could create holiday postcards with the CityCenterDC 'Hashtag Mailbox,' which was provided by EventsTag. Using the mailbox touch screen, attendees could print mailable postcards of any photos they posted to social media using the hashtag #CityCenterDC.
Shoppers and guests could create holiday postcards with the CityCenterDC "Hashtag Mailbox," which was provided by EventsTag. Using the mailbox touch screen, attendees could print mailable postcards of any photos they posted to social media using the hashtag #CityCenterDC.
Photo: Joy Asico/Asico Photo
PopSugar Cabana Club at Coachella
PopSugar Cabana Club at Coachella

For a colorful, floral photo setup idea, PopSugar's Coachella hub at the Colony Palms hotel in Palm Springs featured a flower-covered swing in front of sponsor Ulta's logo. Agenc produced the event.

Photo: Alesandra Dubin/BizBash
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