Circus Circus

Upon entry, guests were given a Boobyball punch card directing them to the 15 different sponsor activations, including a Mott's Clamato Caesar booth and a Flare magazine photo booth.

Organizers invited guests to post their photos to Instagram with the hashtag #Boobyball. To further encourage engagement, Page Activations set up a printer where folks could print the images and hang them on a branded wall or take them home as a keepsake.

One of the three bars was set up to resemble a game booth with a spinning wheel of fortune.

Guests could try their hand at classic circus games like the hammer swing.

For the kickoff event for the "Carnival" exhibition, the Park Avenue Armory and Hickey Shields moved some of the rides to make room for dinner tables at the foot of the 50-foot-tall Ferris wheel.

Other hors d'oeuvres served included pretzel bites with a golden mustard dip (pictured), corn dogs, mini cheese burgers, jalapeño poppers, snow cones, and cotton candy.