Live Marketing created an interactive iPad wall for Siemens. The eye-catching display contained 119 of the devices, some permanently mounted and others placed on the wall by two presenters as they spoke. The iPads functioned synchronously to reflect the concept of connected care offered by the company’s new CareXcell product.
Stoltenberg Consulting erected a 20- by 20-foot geodesic dome in the middle of its booth that served as meeting space. Decorating the dome and a nearby treelike structure were discs imprinted with “What if …” questions related to health information technology, which served as conversation-starters with attendees.
In the exhibition hall, each exhibitor used a version of the same sophisticated, streamlined display from partner Freeman. “The intent is to make it not feel like a trade show, but a space that's welcoming to walk into,” said Oracle’s Paul Salinger. “[Beyond that], we want people to know they're at an Oracle event, an Oracle-owned space.”
