Mini and UrbanDaddy crafted a four-city experiential marketing campaign to introduce the car brand's new Paceman vehicle to a targeted group of consumers. The tour's weekend-long Miami stop took place August 16 and 17.
Photo: Courtesy of UrbanDaddy
Central to the initiative is the nightlife "adventure" curated by UrbanDaddy editors, which takes guests on a tour of local hot spots where exclusive menus and offerings are provided.
Photo: Courtesy of UrbanDaddy
Passengers in the Minis are accompanied by a driver and an escort and encouraged to check out the different systems inside the car.
Photo: Courtesy of UrbanDaddy
Lincoln drove one of its cars into the first-floor space of Fathom Creative and opened the floor-to-ceiling glass doors to draw attention to the spot.
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The Miami driving experience included a stop at the Wynwood Cigar Factory where guests got an up-close look at how the famous stogies are made.
Photo: Alain Green/The Lincoln Motor Company
Guests to the experience could choose from one of 10 cars to drive including hybrids, crossovers, and sedans.
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Miamians also stopped at Panther Coffee to learn about turbo cupping—an abbreviated version of the cupping tasting method that has one evaluating the body, sweetness, acidity, flavor, and aftertaste of the coffee.
Photo: Alain Green/The Lincoln Motor Company
RAW set up prints of its artists' work in the alleyway near Fathom Creative to create a drive-through art gallery as part of the Washington drive.
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