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EMS Live!

May 1, 2015
Herbalife 2015 Summit Events
Herbalife 2015 Summit Events

Marquee letters spelled out "cheers" at the welcome reception.

Photo: Christopher Todd Photography
About Face Theatre's Wonka Ball
About Face Theatre's Wonka Ball

About Face Theatre hosted its annual Wonka Ball at Chicago's Moonlight Studios on April 10, and it had an Andy Warhol theme. As part of the silent auction, local artist Matthew Lew created a Pop Art-inspired piece on site. The highest bidder took the piece home at the end of the night.

Photo: Timmy Samuel
Mix on Wheels greeted attendees as they made their way to the trade show floor.
Mix on Wheels greeted attendees as they made their way to the trade show floor.
Photo: Creative Focus Inc.
Living Canvas Body Paint created live masterpieces by painting models to blend into the backdrop.
Living Canvas Body Paint created live masterpieces by painting models to blend into the backdrop.
Photo: Creative Focus Inc.
Word art displayed in various forms throughout the gala conveyed an abstract event theme. The lighting on a curved wall changed colors every few seconds to offer even more visual interest.
Word art displayed in various forms throughout the gala conveyed an abstract event theme. The lighting on a curved wall changed colors every few seconds to offer even more visual interest.
Photo: World Red Eye
Paper Acorn created the luminaries, which lined the carpet leading to the arrivals area and bore the symphony's logo, as well as the table numbers.
Paper Acorn created the luminaries, which lined the carpet leading to the arrivals area and bore the symphony's logo, as well as the table numbers.
Photo: World Red Eye
Inspirational phrases that reinforced the symphony's message were suspended from the ceiling of one of the dining rooms.
Inspirational phrases that reinforced the symphony's message were suspended from the ceiling of one of the dining rooms.
Photo: World Red Eye
LED tape lined the dining tables, providing a high-tech alternative to linens.
LED tape lined the dining tables, providing a high-tech alternative to linens.
Photo: Fabian Giannattassio
The event's theme—the Art of the Possible—was projected on the venue's façade.
The event's theme—the Art of the Possible—was projected on the venue's façade.
Photo: World Red Eye
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Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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