Mophie’s MophieRescue Lodge at South by Southwest
This year's South by Southwest ran March 13 to 22. Mophie helped rescue attendees with dying phone batteries by sending out St. Bernards with a Mophie power reserve unit within a barrel attached to a dog collar. Those seeking help had to take a screenshot of their dying battery screen as well as their location, and tweet at the brand. The St. Bernards were housed at the MophieRescue Lodge, where the products were showcased.
Photo: Nadia Chaudhury/BizBash
