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Spring 2015

May 15, 2015
James Beard Award Foundation's 2015 James Beard Awards
James Beard Award Foundation's 2015 James Beard Awards

In what was considered a giant coup for the city of Chicago, the James Beard Foundation decided to uproot its award gala from New York City for the first time and held the prestigious event at the Lyric Opera of Chicago on May 4. HMS Host, which owns Wicker Park Seafood & Sushi Bar at O'Hare International Airport, set up an eye-catching sushi bar that featured fish and marine life frozen into blocks of ice.

Photo: John Cho
Robin Hood Foundation Benefit
Robin Hood Foundation Benefit

The Robin Hood Foundation Benefit—New York’s largest single fund-raiser—raised a record $101.7 million Tuesday night at the Jacob K. Javits Convention Center. Guests entered the event through a giant camera lens, alluding to the portraits used throughout the decor and program.

Photo: Cornelia Stiles/BizBash
Rock in Rio U.S.A.
Rock in Rio U.S.A.

The long-running festival made its United States debut in Las Vegas on May 15 and 16. Three so-called Rock Streets, lanes with storefront façades and three-dimensional decor, have themes inspired by Brazil, the United States, and the United Kingdom. The Rock Streets offer street food, cultural offerings, and performances from the likes of Spock Frevo Orquestra, the Street Dance Crew, and Pepeu Gomes.

Photo: Alesandra Dubin/BizBash
The Knot Gala
The Knot Gala

At the recent Knot Gala at the New York Public Library, ribbons and bistro lights offered the illusion of a lower ceiling. At one food station, globes filled with tuna ceviche hung from trees, and guests were encouraged to “forage” for the items with help from staffers.

Photo: Courtesy of the Knot
Revel Provocateur
Revel Provocateur

The Revel Group in Chicago hosted "Revel Provocateur," a dinner for the area's top event planners, on March 30 at Revel Downtown. Decked in black hues and Gothic-style decor, the event eschewed seating cards and instead printed guests' names on the back of chairs.

Photo: Erika Dufour
Tassels and Tastemakers
Tassels and Tastemakers

Be Inspired PR hosts and produces the Tassels and Tastemakers event twice each year for event and wedding industry professionals, plus media, bloggers, and other influencers. The most recent iteration on March 25 brought a Western theme to Carondelet House in Los Angeles. Underscoring the theme, dream catchers hung throughout the space. The ethereal decorations had woven-in hashtags that encouraged guests to post pictures to social media.

Photo: Troy Grover
Target's Hand Made Modern Launch
Target's Hand Made Modern Launch

The April 9 event at the Target Gallery in New York celebrated Todd Oldham's collaboration with the Minneapolis-based retailer and was attended by D.I.Y. bloggers and editors. The D.I.Y. theme of the night carried over to the bars, where guests could build their own mocktail or cocktail.

Photo: Courtesy of Target
Target's Lilly Pulitzer Launch
Target's Lilly Pulitzer Launch

On April 15, Target took over Bryant Park in New York to fete the launch of its collaboration with resort wear brand Lilly Pulitzer. A Lilly Pulitzer watercolor artist painted the scene at the space, capturing the party in the park—all done in Lilly’s classic color palette.

Photo: Cindy Ord/Getty Images for Target
JDK Group Escort Cards
JDK Group Escort Cards

Escort cards on custom drink stirrers were placed in glasses of white peach sangria at a summer wedding produced by Camp Hill, Pennsylvania-based catering and events company the JDK Group.

Photo: Courtesy of the JDK Group
Sweet Sixteen
Sweet Sixteen

At a sweet sixteen party produced by Magnolia Bluebird Design & Events, a hot chocolate to-go wall featuring custom mugs, gourmet marshmallows, and milk chocolate hot cocoa allowed partygoers to leave the sweet sixteen with a sweet treat.

Photo: Courtesy of Rodney Bailey
Fox Upfront
Fox Upfront

The Fox upfront took over New York's Beacon Theatre Monday afternoon. The media group also gave people plenty to buzz about before the show with a stunt for Scream Queens, a new comedy-horror series from Glee creator Ryan Murphy. Crowding the sidewalk outside the theater, a troop of college-age women in pink sweatshirts handed out packs of bubblegum, while a branded ice cream truck offered treats to passersby.

Photo: Courtesy of Fox
Bata Shoe Museum's 20th Anniversary Gala
Bata Shoe Museum's 20th Anniversary Gala

The Bata Shoe Museum celebrated its 20th anniversary with a gala celebration on May 7 for 300 guests. To direct guests to different areas, a maze motif wove through the event, and appeared in its decor and on the floor of the museum.

Photo: Ryan Emberley
Freightliner Product Launch
Freightliner Product Launch

On May 5, Freightliner pulled off a dramatic product launch for its Inspiration Truck. Using the historic Hoover Dam as a massive projection screen, the truck producer displayed a presentation of video and imagery that told the story of the brand and its milestones. Hoover Dam became a screen the size of nine football fields for the stunt.

Photo: Courtesy of OSK Marketing & Communications
Draft Town
Draft Town

For the first time in 51 years, the City of Chicago played host to the N.F.L. Draft during a weekend of activities that ran from April 30 to May 2. A new, free fan festival known as “Draft Town” was held in Grant Park. At "Combine Corner," guests could participate in some of the same activities that prospects take part in at the N.F.L. Scouting Combine, including running the 40-yard dash.

Photo: Courtesy of Choose Chicago/Adam Alexander Photography
Metropolitan Museum of Art's Costume Institute Gala
Metropolitan Museum of Art's Costume Institute Gala

To create a feeling of intimacy in the expansive Engelhard Court during the May 4 gala, benefit producer Raul Avila and his team lowered the ceiling to 14 feet by hanging nearly 200,000 stems of wisteria overhead.

Photo: Courtesy of the Metropolitan Museum of Art
Pediatric Oncology Group of Ontario's "Cirque"
Pediatric Oncology Group of Ontario's 'Cirque'

The Pediatric Oncology Group of Ontario hosted its 14th annual fund-raising gala on April 25 at the Liberty Grand Entertainment Complex. Instead of traditional floral centerpieces, designer Bill Fulghum decked tables at the circus-theme event with giant pieces of cotton candy.

Photo: Photagonist.ca
Disney 'Tomorrowland' Premiere
Disney 'Tomorrowland' Premiere

The world premiere of the George Clooney picture Tomorrowland took place at Disneyland on May 9. A stilt walker outfitted in a balloon spaceship greeted fans.

Photo: Jesse Grant/Getty Images for Disney
Runway to Hope Spring Fashion Soirée
Runway to Hope Spring Fashion Soirée

The gala was held at Rosen Shingle Creek on May 16. Pastry chefs at the venue created a fitting dessert for a fashion show—milk chocolate shoes filled with fresh fruit and macarons.

Photo: Nielsens Photography & Design
Ladyfingers Letterpress Invitation
Ladyfingers Letterpress Invitation

Ladyfingers Letterpress created a book-like baby shower invitation with quotes and sentiments from the mommy-to-be’s favorite children’s stories. The cover was hand-sewn with gray-and-white baker’s twine, and a library card served as the R.S.V.P. card. Guests were encouraged to bring their favorite children’s book to help build the little one’s reading library.

Photo: Courtesy of Ladyfingers Letterpress
Bar Mitzvah
Bar Mitzvah

Caplan Miller Events recently designed a Formula One-theme bar mitzvah for an Austin, Texas, teenager. The event took place at a local racetrack, where each garage was decorated as a different F1 location—Monaco, India, Shanghai, and Italy—with custom cabanas and international menu items, like vegetable samosas with tomato chutney, steak frites, and steamed dumplings, from Kurant Events.

Photo: Jerry Hayes Photography
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The Savannah Series Tents from Sperry Fabric Architecture are wooden-framed tents with cloth canopies and clerestory windows. The windows, above an adjacent roof, allow sunlight in during the day and indoor lighting to project out at night. The tents seat as many as 350 guests. The units are available for purchase in the United States through Sperry Fabric Architecture and licensed Sperry Tent providers; prices are available upon request.
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Fifteen-foot letters spelled out “Together,” the evening’s theme. The letters were staggered throughout the center of the room, but “the idea from David Stark is that you walk into that room and regardless of where you are the ‘together’ phrase is intact,” said Lindsay Carroll, one of the event’s producers.
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Caplan Miller Events utilized the pit lane of the Circuit of the Americas racetrack and several on-site garages for the bar mitzvah. A logo with a checkered flag and the teen’s name appeared throughout the space.
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Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Block Party: See How Minecraft Was Transformed Into an IRL Video Game
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