
The zip line operated to capacity over the first weekend, propelling more than 2,000 festivalgoers 64 feet high above the main stage.
Photo: Courtesy of Rock in Rio

During the festival's first weekend, pyrotechnics exploded from the main stage, a platform that features multiple shiny panels outfitted with lights. The sizable stage measures 262 by 82 feet.
Photo: Doug Van Sant Photography

The festival's central merchandise store evokes some recent event trends: color blocking and mid-century inspiration.
Photo: Da Black Swan

At an on-site wedding chapel, a stage-like setup covered by three white arches, attendees can officially tie the knot. The festival expects to perform as many as 20 wedding ceremonies over the two weekends.
Photo: Courtesy of Rock in Rio

Mercedes-Benz sponsors the 137-foot-high Evolution Stage, which has a shell that resembles a stylized cave entrance.
Photo: Alesandra Dubin/BizBash

Three so-called Rock Streets, lanes with storefront façades and three-dimensional decor, have themes inspired by Brazil, the United States, and the United Kingdom.
Photo: Tom Donoghue/Getty Images

The Rock Streets offer street food, cultural offerings, and performances from the likes of Spock Frevo Orquestra, the Street Dance Crew, and Pepeu Gomes.
Photo: Alesandra Dubin/BizBash

Attractions include a zip line, which sends guests soaring from a high-design platform. The white tower features curving lines, as well as round logos from sponsor Corona.
Photo: Alesandra Dubin/BizBash

The stage for electronic dance music resembles a spider, with enormous legs jutting out from the central platform.
Photo: Doug Van Sant Photography

A Ferris wheel towers over the grounds, where nearly 50,000 square yards of synthetic turf covers the urban venue.
Photo: Courtesy of Rock in Rio

Marquee-style letters top the 59-foot-high Rock Street stage.
Photo: Courtesy of Rock in Rio

A fountain with a central globe decor piece sits at the entrance to the festival grounds, underscoring the event's international nature and history.
Photo: Courtesy of Rock in Rio

A V.I.P. area with room for 4,000 people has air-conditioning, an all-inclusive buffet, an open bar, and a view of the City of Rock.
Photo: Doug Van Sant Photography

The speakers fit the festival's high-design look: The white towers match other infrastructure like the zip line tower, as does their curving shape.
Photo: Alesandra Dubin/BizBash

An oversize setup for sponsor Chilli Beans adheres to the event's consistent white and streamlined look.
Photo: Alesandra Dubin/BizBash