When Cosmopolitan brought more than 700 bikini-clad locals, tourists, and spring breakers to Miami Beach for a stunt in 2009, the magazine created a station for guests to get sunscreen applied by shirtless male ambassadors. The concept was tied to Cosmopolitan's "Practice Safe Sun" campaign.
Photo: Mitchell Zachs for BizBash
Fox's Television Critics Association party at Los Angeles's Gladstone's in 2011 took full advantage of the beachy Malibu location. The press wall—a powder-coated steel frame and cable with a grid of floating Fox logos—allowed the beach and ocean behind it to become a part of the photo backdrop.
Photo: Mark Davis
The CW took over a Malibu lot on 300 feet of Pacific Ocean frontage for a 2008 premiere party for 90210, where an illuminated sign of the show's name provided a focal point and directed attention to the ocean views.
Photo: Joel H. Mark
At the opening party for Delta Air Lines Global Sales Conference in 2011, American Express provided white flip-flops marked with its blue logo. As the 850 guests made their way through the party set up around the Walt Disney World Swan and Dolphin’s pool and beach, the sandals left imprints of the brand's name in the sand.
Photo:Â Kayla Hernandez for BizBash
In 2011, Victoria’s Secret Pink took over Miami's Lummus Park for its Pink Nation Beach Bash. There, guests had the chance to spin the wheel to win Pink-branded giveaway items.
Photo: WorldRedEye.com/Courtesy Victoria's Secret
