
At Cosmopolitan en Español’s beach bash at Nikki Beach last June, burlap gift bags stocked with fashion and beauty products had the feel of a beach-day carryall.
Photo: Nicolas Stipcianos

In 2011, Victoria’s Secret Pink took over Miami's Lummus Park for its Pink Nation Beach Bash. There, guests had the chance to spin the wheel to win Pink-branded giveaway items.
Photo: WorldRedEye.com/Courtesy Victoria's Secret

Stoli hosted a summer dance party at Brazen Fox and gave away branded bottles of sunsuncreen—useful swag on the hot summer day.
Photo: Christos Katsiaouni

Stoli also handed out branded sunglasses and sweatbands. Stoli served spiked popsicles that revealed the event logo on the wooden stick after guests finished them.
Photo: Christos Katsiaouni

Guests wore branded hats, credentials, and other items that advertised the event.
Photo: Thrillist