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F&B

May 27, 2015
De Nolet Presented by Ketel One Vodka Event
De Nolet Presented by Ketel One Vodka Event

On May 13, a promotional event for Ketel One vodka took place at New York's Sir 37. To let guests experience the brand's classic and flavored varieties, a tasting bar was stocked with sample pours. Ketel One's national mixologist, Ricky Gomez, led attendees through the taste test.

Photo: Jemal Countess/Getty Images for Ketel One
Pepsi Limon Launch
Pepsi Limon Launch

Casual snacks accompanied the free-flowing Pepsi. At a nacho bar, guests could top corn tortilla chips with pico de gallo and cilantro.

Photo: Jonathan Leibson/Getty Images for Pepsi
Brookfield Zoo's Zoo Whirl
Brookfield Zoo's Zoo Whirl

In late April, the Brookfield Zoo outside of Chicago hosted its annual fund-raising gala. The event featured animal-theme decor from the Flower Firm, including a bar with leopard spots and eyes.

Photo: Kelly Tone
Limelight Catering serviced the event. Menu items included a first course of hanging flatbreads in two flavors: herb and olive oil and three cheese. The dish incorporated onions from an Illinois farm and cheeses from Wisconsin.
Limelight Catering serviced the event. Menu items included a first course of hanging flatbreads in two flavors: herb and olive oil and three cheese. The dish incorporated onions from an Illinois farm and cheeses from Wisconsin.
Photo: Erika Dufour For the Revel Group
Power Ball
Power Ball

Instead of a traditional plated dinner, V.I.P. guests got an entirely different experience: an interactive experience from food artist Jennifer Rubell. Hands appeared through holes in the table, serving guests one morsel at a time.

Photo: Henry Chan
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WorldPride D.C. took place May 17-June 8.
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WorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
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A painting of Hacienda Patrón, the brand’s tequila distillery in Mexico, served as the backdrop for the four virtual reality stations at the party. While guests donned Oculus headsets to watch the video, a Web camera recorded their facial expressions. At the end of the experience, guests received a link to a video that combined the virtual reality production with their real-time reactions in a split-screen display.
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The massive celebration was a challenge for many reasons, but the global Pride event was still authentically D.C. Hear from organizers at Destination DC and Capital Pride Alliance.
WorldPride D.C. took place May 17-June 8.
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Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
These companies broke through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers.
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Top Trending Stories on BizBash: June 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
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7 Event Venues in St. Louis That Will Wow Attendees
From an architectural playground and museum to a luxury hotel, visitors are sure to be pleasantly surprised.
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