A painting of Hacienda Patrón, the brand’s tequila distillery in Mexico, served as the backdrop for the four virtual reality stations at the party. While guests donned Oculus headsets to watch the video, a Web camera recorded their facial expressions. At the end of the experience, guests received a link to a video that combined the virtual reality production with their real-time reactions in a split-screen display.
Photo: Courtesy of Patron
As part of the brand’s Art of Patrón campaign, organizers invited guests to decorate empty Patrón bottles.
Photo: Courtesy of Abel McCallister Designs
More than 40,000 crayons were used to create a five-foot replica of a bottle of Patrón Silver. The sculpture was on display in a room that also showcased past finalists and winners from Patrón’s Bottle Art Contest.
Photo: Courtesy of Patron
Photographer John Ganun of Scenario Photography created a backdrop using hundreds of colorful Patrón boxes. Models at the party wore dresses made out of Patrón boxes, corks, tissue paper, and recipe booklets.
Photo: Courtesy of Patron
Four Los Angeles bartenders created cocktails using Patrón tequila. Rosie Ruiz served “Mama Loves Mango” with Roca Patrón Añejo, rimmed with a mix of cayenne and sugar.
Photo: Courtesy of Patron
After sampling Patrón cocktails made with spiced rims, guests could create a custom blend of spices to take home in a tin.
Photo: Courtesy Golin
Behind the stage, illuminated Patrón bottles shined through a cutout of a bee, the brand’s logo.
Photo: Courtesy of Patron
Guests could pedal a stationary bike to cause three large Patrón bottle paintings to move in circles.
Photo: Courtesy of Abel McCallister Designs
