More than 5,000 people from 42 countries convened in Montreal May 26 to 28 for C2 Montréal, the buzzy conference conceived by creative agency Sid Lee. The “Cloud of Fog” was a 40-foot tent-like structure filled with fog. Groups of seven attendees stood inside and participated in a moderator-led discussion in which initially they could not see one another.
The invitational took place May 27 to 31 at Trump National Doral in Miami. The welcome dinner was held poolside and featured appetizers on a swing-set-like structure decked with patches of grass. The snacks represented the host cities of different Trump properties. New York, for example, came to life with a variety of miniature cheesecakes.
Groupon hosted its annual summertime employee outing, the "All You Can Street Fest," on July 17 at the site of a soon-to-open street festival in Chicago. Imaginative games included "human foosball," in which lines of employees looped together by string played a soccer-like game. Participants wore Groupon-branded headbands.
In one area, employees stepped into massive spheres to compete against one another at "Hamster Ball Racing."
Mercedes-Benz sponsored the American debut of international music festival Rock in Rio, which took place in Las Vegas on May 15 and 16 at the car brand's Evolution Stage. Mercedes debuted the Iron Schöckl activation at the festival.
