At the network’s 13th annual Luxury Lounge at the Four Seasons Hotel Los Angeles at Bevely Hills, Pandora Jewelry created a Plinko-style game that determined if guests would receive a necklace, ring, or pair of earrings, depending on where the chip landed.
The "Tattoos and 'Dos" booth also offered braiding, hair chalking, and other festival-inspired hairstyling services for men and women. All services were complimentary.
Within the separate Samsung Lounge, available to Samsung-owners who waited for wristbands, guests were able to experience the sensation of riding Six Flags’ Magic Mountain roller coaster with its special virtual-reality product using Oculus Rift. Users sat in chairs that moved and vibrated during the ride. For those not attending the festival, Samsung also partnered with Red Bull TV to offer essentially a live stream virtual-reality experience of select concerts using the energy drink brand’s live broadcast combined with Samsung Gear powered by Oculus. Users were able to immerse themselves in the show with a 360-degree experience with their phones and the app.
Lines were very long for Tito’s Plinko board, where people contended to win potential prizes like coveted fanny packs, book bags, and bandanas.
As part of the vacation rental company’s backstage area, HomeAway used furniture from West Elm to create a lounge for those wishing to relax while watching the concerts. Scattered around the space were signs directing guests to specific rentals though the website.
