The company created a video installation to commemorate the launch of the latest Nike Air Max shoe.
Photo: Courtesy of Beak Labs
Microsoft brought its "Infinity Room" consumer experience to San Francisco to illustrate the significance of harnessing data.
Photo: Courtesy of Roundhouse
A painting of Hacienda Patrón, the brand’s tequila distillery in Mexico, served as the backdrop for the four virtual reality stations at the party. While guests donned Oculus headsets to watch the video, a Web camera recorded their facial expressions. At the end of the experience, guests received a link to a video that combined the virtual reality production with their real-time reactions in a split-screen display.
Photo: Courtesy of Patron
