ideas

July 9, 2015
In July 2013, ESPN's ESPY awards preparty in Los Angeles had a golf-inspired dessert setup from DNA Events, in which guests plucked doughnut holes on toothpick tees from an AstroTurf-covered buffet.
In July 2013, ESPN's ESPY awards preparty in Los Angeles had a golf-inspired dessert setup from DNA Events, in which guests plucked doughnut holes on toothpick tees from an AstroTurf-covered buffet.
Photo: Courtesy of DNA Events
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Photo: Courtesy of Drawing Booth
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The Humana Challenge (formerly known as the Bob Hope Classic and to be known as the CareerBuilder challenge for its next iteration) is part of the P.G.A. Tour’s early season West Coast swing each winter in California's Coachella Valley. In January, producer Toast brought new ideas to rework the tournament’s opening and closing parties at the Renaissance. At the opening event, a putting challenge pitted amateurs against pros in a contest to make the most holes in one. Models in custom caddie wardrobes staffed the challenge.
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