Each day Jaguar gives 20 fans a biometric wristband and an iPhone that acts as a transmitter. Users can choose to provide their first name, how many times they have attended Wimbledon, and the name of their favorite player, and that information is used in some of the visualizations.
Photo: Courtesy of Lightwave
On the Web, the #FeelWimbledon data is represented by three overlapping circles that pulse in real time based on new data being generated. The green line represents information coming from the biometric wristbands, the purple line represents information coming from the venue sensors, and the white line represents activity on social media. Users can click on specific time points to get more detailed information on what was happening at that moment.
Photo: Courtesy of Wimbledon
Biometric wristbands worn by 20 people in the crowd are able to detect changes in heart rate, which has occurred during intense matches.
Photo: Courtesy of Jaguar and Lightwave
The atmospheric sensors around the venue can detect changes in noise levels corresponding to what is taking place on the court.
Photo: Courtesy of Jaguar and Lightwave
For some moments, the visualization shows how the reaction from individuals wearing the biometric bands corresponds to the overall mood inside the venue.
Photo: Courtesy of Jaguar and Lightwave
In addition to the #FeelWimbledon campaign, Jaguar has 170 cars on display at the tennis stadium.
Photo: Patrick Gosling
