Attendees formed long lines to pose in an oversize photo frame that was placed on top of a slight hill, offering a scenic background of one of the main stages as well as the Austin skyline.
Art was the theme of the AT&T U-Verse Art Lounge. Outside the tent, there was a daily live mural painting demonstration by a different local artist. There was also a canvas of blank Samsung cell phone covers that were set up so that artist could create unique cases for attendees to win. Inside the lounge, visitors could charge their phones and watch live streams of the shows, as well as take a personality quiz to determine what printable swag they would receive: a license plate or specially designed socks.
Both of the Samsung lounges at the festival, the Galaxy Experience Lounge and the V.I.P. Owner’s Lounge, had Southwestern themes and were decorated with patterned rugs, wooden flooring and paneling, and wildflowers. Samsung owners were able to gain access to the Owner’s Lounge by downloading the Milk Music app and completing each interactive station in the public lounge.
Attendees lined up to participate in the different sections of the Samsung Galaxy Experience Lounge out on the festival grounds. Each area was named after a musical genre from the Milk Music app, like the dance section, which offered flash tattoos.
Guests were able to switch out their dead phone batteries for new ones, which were stored in a wooden soda crate alongside succulents.
In keeping with the themes of the Milk Music program, the Vine Studio allowed participants to create their own personalized Vine videos with the direction of a stop-motion artist. Props were color-coded to the genre theme that each person picked. The idea was to “become the genre,” according to one of the artists working in the space.
Presented by Pizza Hut and Viacom Networks, the Discover Great Music Lounge took over American Legion Hall with all things bacon. The late-night event served as the launch for Pizza Hut's new bacon cheese stuffed-crust pizza, so guests were offered full-size samples of the new pie. Throughout the venue, oil cans were decorated to look like meat smokers.
The cosmetic company created a “Beauty Hideout” where guests could win free products and were encouraged to download the brand’s “Steal the Look” app via colorful signage.
Organizers gave a playful nod to the “Steal the Look” app by emblazoning its name on a step-and-repeat fashioned to look like a mug-shot background. Two models dressed as police officers added another fun element to the popular photo opportunity, which even managed to attract a handful of men at the female-dominated station.
