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Weird

July 15, 2015
Activision Escape Room Challenge
Activision Escape Room Challenge

Activision created two different escape room-style challenges for Comic-Con, both using themes inspired by environments from the Call of Duty: Black Ops 3 zombies game mode. Guests in groups of 15 went through the 10-minute challenge, working together to solve a series of puzzles before time expired, unleashing costumed zombies. Afterwards, guests posed in front of a green-screen photo booth and scooped up gift bags. The escape room challenge and hands-on gaming opportunities with Call of Duty: Black Ops 3 at the Sony PlayStation truck were available to consumers across the street from the Marriott Marquis from July 9 to 11.

Photo: Michael Simon
Raw
Raw

Toronto architectural studio Raw Design hosted its eighth annual "Raw" party on June 25 at a 30,000-square-foot industrial space. The theme, "Raw Canvas," invited guests to decorate floors, walls, and their own bodies. Paint cans rested beside a paint-by-numbers pattern on the wall, and partygoers were invited to color in squares.

Photo: Bobby Gundu
Big Sur Wedding
Big Sur Wedding

Luxe teepees decked in greenery provided seating, as well as added visual interest.

Photo: Courtesy of Sterling Engagements
Goose Island at Pitchfork Music Festival
Goose Island at Pitchfork Music Festival

Local beer company Goose Island made custom periscopes, set back from the main stages, that let guests peer at the festival crowds near the stages.

Photo: Barry Brecheisen for BizBash
Flor at Pitchfork Music Festival
Flor at Pitchfork Music Festival

Who knew carpet samples could come in handy at a music festival? Chicago-based carpet company Flor handed out some 5,000 squares of carpet so that guests could make their own carpeted seating areas on the grass. When the weather turned stormy on Saturday, guests used the carpets to cover muddy spots on festival grounds. 

Photo: Barry Brecheisen for BizBash
Soho House Chicago and the Infatuation's "Ice Cream Social"
Soho House Chicago and the Infatuation's 'Ice Cream Social'

Outside at a mini market, guests could design their own parasols to take along to the festival on the hot, sunny day.

Photo: Courtesy of SoHo House Chicago
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A cluster of hanging beach balls created a whimsical, colorful chandelier at a party created by Swank Productions. Adding to the look were tables covered in bright, summery linens.
Home
Beach Party
Be Inspired PR hosts and produces the Tassels and Tastemakers event twice each year for event and wedding industry professionals, plus media, bloggers, and other influencers. The most recent iteration on March 25 brought a Western theme to Carondelet House in Los Angeles. Beth Helmstetter Events designed the dance floor, where string lights hung above denim sofa seating and rentals from Found Vintage Rentals.
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Classic Americana
During the VitaminWater Rooftop series during the Toronto International Film Festival in September, the Mint Agency created a step-and-repeat that displayed sponsor logos in antique frames.
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See Inside Sport Beach—The Game-Raising Activation That Had Everyone Talking at Cannes Lions
Stagwell's buzzy experience returned for a third year, its biggest build yet.
Sport Beach ran for four days during the Cannes Lions Festival of Creativity in June in Cannes, France.
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WorldPride DC: How Event Organizers Created a Safe Space for the LGBTQ+ Community in the Nation's Capital
The massive celebration was a challenge for many reasons, but the global Pride event was still authentically D.C. Hear from organizers at Destination DC and Capital Pride Alliance.
WorldPride D.C. took place May 17-June 8.
Event Tech & Tools
Event Tech Check: Cool New Tools for Attendee Engagement, Destination Sourcing, and More
BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.
Spanning several rooms of the Mercer Labs Museum of Art and Technology in New York City, a recent Don Julio experience allowed visitors to step inside tech-driven installations that were powered by cinematic projections, 4D spatial audio, and evocative scents like the warm aromas of roasted agave and rich oak. See more: See Inside This High-Tech, Multisensory Experience from Don Julio
Brands & Event Pros
Industry Innovators 2025: 10 Brands That Took Experiential Marketing to a Whole New Level
These companies broke through the noise with creative activations, events, and experiences that engaged attendees, fans, and consumers.
2025 Industry Innovators Article Image Brands
Opinion & Experts
Top Trending Stories on BizBash: June 2025
Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.
Hennessy returned to Gov Ball with its revamped Hennessy Highline. Festivalgoers stopped by for live mural paintings, DJ sets between performances, custom photo ops, and an interactive claw machine where fans lined up for a shot at exclusive Hennessy premiums, as well as cocktails like the Henny-Rita, Hennessy Berry Mojito, and Hennessy Pineapple. See more: Gov Ball 2025: 25+ Eye-Catching Brand Activations From the NYC Music Festival
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Brands & Event Pros
Industry Innovators 2025: Sephora
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Inside the Build: How Bellagio Fountain Club Delivers F1® Weekend’s Most Luxurious Hospitality Experience
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Cannes Lions 2025: 90+ Bold Builds and Big Ideas From the French Festival of Creativity
LinkedIn, Spotify, Canva, Pinterest, Meta, and dozens of other top brands showed up in a big way at the world’s most creative week. Take a look inside their splashy activations.
LinkedIn's Rooftop & Studio
Sports
Fanatics Fest 2025: This Mega Celebration of Sports Fandom Returned For a Bigger, Bolder Second Year
The second-ever Fanatics Fest was a championship-size arena where $200 million in memorabilia and countless celebrity sightings meshed with high-energy activations and experiences that nodded to the culture and swagger of NYC.
The second-ever Fanatics Fest returned to New York City’s Jacob K. Javits Center June 20-22.
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The Talbott Hotel
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The Future of Meetings Is in Cincy
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Downtown Cincinnati's $240 million reimagined Duke Energy Convention Center
Experiential Marketing, Activations & Sponsorships
Block Party: See How Minecraft Was Transformed Into an IRL Video Game
The popular game has been turned into an interactive in-person experience that just opened in Canada.
Visitors embark on a rescue mission with a team of fellow Minecrafters.
United States
7 Event Venues in St. Louis That Will Wow Attendees
From an architectural playground and museum to a luxury hotel, visitors are sure to be pleasantly surprised.
1. City Museum
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