
Activision created two different escape room-style challenges for Comic-Con, both using themes inspired by environments from the Call of Duty: Black Ops 3 zombies game mode. Guests in groups of 15 went through the 10-minute challenge, working together to solve a series of puzzles before time expired, unleashing costumed zombies. Afterwards, guests posed in front of a green-screen photo booth and scooped up gift bags. The escape room challenge and hands-on gaming opportunities with Call of Duty: Black Ops 3 at the Sony PlayStation truck were available to consumers across the street from the Marriott Marquis from July 9 to 11.

Toronto architectural studio Raw Design hosted its eighth annual "Raw" party on June 25 at a 30,000-square-foot industrial space. The theme, "Raw Canvas," invited guests to decorate floors, walls, and their own bodies. Paint cans rested beside a paint-by-numbers pattern on the wall, and partygoers were invited to color in squares.

Luxe teepees decked in greenery provided seating, as well as added visual interest.

Local beer company Goose Island made custom periscopes, set back from the main stages, that let guests peer at the festival crowds near the stages.

Who knew carpet samples could come in handy at a music festival? Chicago-based carpet company Flor handed out some 5,000 squares of carpet so that guests could make their own carpeted seating areas on the grass. When the weather turned stormy on Saturday, guests used the carpets to cover muddy spots on festival grounds.Â

Outside at a mini market, guests could design their own parasols to take along to the festival on the hot, sunny day.