
Patron tequila had a bright, green-and-white space with oversize replicas of the brand's bee-shaped logo.
Photo: Josh Sears for Event Creative

A complimentary Lilly juice bar paid homage to the brand heritage, serving fresh-pressed orange and ginger juices while the scent of citrus filled the air. Waitstaff and brand ambassadors offered juice and engaged with guests throughout the experience. Pink napkins had the Target and Lilly Pulitzer logos on them and encouraged social sharing using the #LillyforTarget hashtag.
Photo: Cindy Ord/Getty Images for Target

An outdoor bar was positioned in front of a roller coaster that guests could ride.
Photo: Douglas Taylor