



![Svedka has hosted events with giant lawn games. 'Incorporating any nostalgic elements [into events] is to further grow brand loyalty and to establish Svedka as a lifestyle brand that is fun and cheeky,' said the brand's PR rep Meryl Van Meter.](https://img.bizbash.com/files/base/bizbash/bzb/image/2015/07/svedka_courtesy_of_svedka_copy1.png?auto=format%2Ccompress&q=70&w=400)

On July 9, Chad Hudson Events produced Fandango's first Comic-Con event at the new Omnia Nightclub; in recent years, Fandango parterned with studios to co-host parties, but this year held its own event. The NBC Universal-owned movie-ticketing service brought the band Best Coast for a live performance on the roof of the venue, marking what was also the three-month-old club’s first party associated with the convention.Â

The two-minute hand-drawn portraits from NY Drawing Booth are a unique alternative to the standard photo booth. Artists mingle among the event crowd, sketching the fun party favors with an iPad and stylus. The shareable images can include custom branding as well as framing. On-site printing is also provided. NY Drawing Booth is available nationally; pricing is available upon request.










The New Media Party, returning for its second year, featured several inventive uses of technology at events. Produced by Event Farm, the party incorporated sponsors such as Vntana, which created holograms of guests that were then projected onto the walls of venue Carnegie Library. Other sponsors included Lyft, Microsoft, AOL, and Yelp, which created a listing for the event and allowed guests to post reviews and photos.





Meetoo, the real-time polling and messaging app from Lumi, released several updates in late May. Moderators can now disable the creation of participant profiles so audience members can use the app anonymously. The profile settings can be changed instantly so hosts can quickly adapt to changes in the mood or circumstance. Additional updates allow hosts to customize the app by adding instructions, speaker biographies, agendas, logos, photographs, and more.