Topman, the British fashion brand that has a store on Michigan Avenue, brought back its "Live Screen Printing" activation. Guests could customize T-shirts or tote bags with a variety of prints.
Dark Horse Wine also had a prize wheel at its tent in the V.I.P. area. Guests could win prizes including an entire case of wine.
On the festival's main grounds, the wine brand also had a tent where guests could apply silvery, temporary tattoos featuring Dark Horse's logo.
Local beer company Goose Island made custom periscopes, set back from the main stages, that let guests peer at the festival crowds near the stages.
Whole Foods hosted a miniature market selling fruits and other snacks on festival grounds. There was also a station with complimentary amenities such as sunscreen, hair ties and bobby pins, and scented sprays with labels such as "Mosh Pit Mint." A sign near the station read: "Refresh yourself before you wreck yourself."
Whole Foods' photo op let guests pose in bright frames that appeared to grow out of a garden box.
Who knew carpet samples could come in handy at a music festival? Chicago-based carpet company Flor handed out some 5,000 squares of carpet so that guests could make their own carpeted seating areas on the grass. When the weather turned stormy on Saturday, guests used the carpets to cover muddy spots on festival grounds.Â
Off site but near festival grounds, Soho House Chicago teamed up with food website and mobile app the Infatuation to host an Ice Cream Social for festivalgoers on Friday. The event included a complimentary D.I.Y. sundae bar, where toppings inspired by the hotel's eateries included melon, basil, and bits of apple pie.
Guests lined up to read the "missed connections" notices, which posted a branded wall.
At a back bar, festivalgoers could concoct their own drinks by choosing from a variety of fresh herbs and flavors.
Beats Music had a lounge with plush couches in the V.I.P. area. Guests could rest and charge up devices including iPads and iPhones.
In the V.I.P. area, gusts could play checkers at staggered tables or rest on colorful hammocks.
At an area hosted by Goose Island, guests could type up "missed connections" notices on vintage typewriters. Colorful paper splashed with the beer brand's logo was supplied.
Never mind the skeptics who said Goldenvoice's Coachella Valley Music and Arts Festival had overstepped when it made the move to two identical weekends last year. The event returned to the Southern California desert in April with blazing buzz. About 80,000 people a day came to the massive event, and brands followed. Heineken's sponsorship activation included cold storage for cases of festivalgoers' beer, which was tracked using a fingerprint scan and kept cold until guests were ready to imbibe. V Squared Labs also created the visuals for the brand's dome on the festival grounds.
![Svedka has hosted events with giant lawn games. 'Incorporating any nostalgic elements [into events] is to further grow brand loyalty and to establish Svedka as a lifestyle brand that is fun and cheeky,' said the brand's PR rep Meryl Van Meter.](https://img.bizbash.com/files/base/bizbash/bzb/image/2015/07/svedka_courtesy_of_svedka_copy1.png?auto=format%2Ccompress&q=70&w=400)
Hard-surfaced fruit makes for a healthy snack—and an unexpected place for a brand logo. Fun to Eat Fruit creates the logos using safe-to-eat, custom images without bruising or puncturing the skin.
At the event Fun and Fit as a Family at the 2014 South Beach Wine & Food Festival, kids could stack oversize blocks that had images such as sponsor Goya's logo, a fork, and a cartoon mascot for the brand.
On festival grounds, the Samsung Galaxy Experience provided opportunities to participate in interactive experiences; attendees could also kick back on lounge furniture plied with Samsung-branded pillows. A display case with a see-through cutout of the number six showcased the brand's newest devices, including the Samsung Galaxy S6 and Galaxy S6 edge phones. Bolthouse Productions produced Samsung's festival activations.
Guests stood in long lines to participate in interactive experiences at the Samsung Galaxy Experience. Activities included designing keepsake T-shirts at a design station using the Galaxy Note 4.
The tent also housed a wall called the "Feel Factor." Built out with prop mushrooms and giant pieces of candy, the wall had prizes hidden within.
Toyota recently teamed up with VH1 Save the Music to produce a new activation and social media campaign, which launched at Lollapalooza. The activation featured a life-size glowing willow tree. On the tree, festivalgoers hung messages about what music meant to them. One person wrote: "Music is peace," while another message read: "Music helps me sleep." Many messages bore the hashtag of the new campaign: #ToyotaGiving. For every social media post regarding the activation, Toyota donated $1 to VH1 Save the Music.Â
Bud Light brought its traveling House of Whatever activation to festival grounds. Produced by Mosaic, the activation had a prominently displayed hashtag—which served as a popular photo backdrop—at its entrance.
