In a V.I.P. area, guests could have their photos snapped inside the "Bud Light Lolla-Scope." The machine took rotating, 360-degree photos of guests, who then posted the images to their social media accounts. The images were automatically populated with the phrase: "And this happened at Lolla 2015," along with the #UpForWhatever hashtag.
HBO’s Silicon Valley brought Scheimpflüg’s Time Slice 360-degree photo booth to the Mashable House. Guests could email the images they took to themselves.
Local beer company Goose Island made custom periscopes, set back from the main stages, that let guests peer at the festival crowds near the stages.
A smart-looking three-dimensional version of the hashtag served a decor piece as well as a call to action for guests.
