Now available in Toronto through the Idea Hunter, Original Beverage Toppers are edible disks that can be branded with corporate logos, colors, and taglines. The discs float on top of hot, cold, iced, or frozen drinks and are easy to apply.
Many music festivals this year offered amenities to attendees that included beauty booths and necessary goods. Bud Light's traveling House of Whatever activation at Lollapalooza, which took place in Chicago's Grant Park from July 31 to August 2, had a "Tattoos and 'Dos" booth, which offered braiding, hair chalking, and other festival-inspired hairstyling services.
In a V.I.P. area, guests could have their photos snapped inside the "Bud Light Lolla-Scope." The machine took rotating, 360-degree photos of guests, who then posted the images to their social media accounts. The images were automatically populated with the phrase: "And this happened at Lolla 2015," along with the #UpForWhatever hashtag.
Caravents this year produced the Vanity Fair Social Club program, which had a new twist on a photo booth: An activation by sponsor Viktor & Rolf took the form of a floral bed, with a camera positioned above.
At the Kari Feinstein Style Lounge gifting suite at the Sunset Marquis, tropical foliage decorated a wood pallet wall, which served as an arrivals backdrop.
MSNBC also offered a 360-degree camera experience that included an attendant who threw black and gold confetti during the shoot. A tablet connected to the booth provided instant social-sharing capability.
Fairmont Hotels & Resorts hosted a hotel luxury-theme party December 5 at Studio 450 in New York. The event gave guests a chance to test out the brand's new mattress and bedding by incorporating a photo op provided by the creative agency Super A-OK. The agency's A-1 Array multi-camera system captured guests in motion to create 3-D animations for social sharing.
Using symbols, equations, and words from Albert Einstein, a robotic chalkboard artist would draw portraits of guests that were sent via Twitter using a specific handle and hashtag. Guests were notified via Twitter just before their sketch began.
Visitors to La Plage could write messages on tennis balls that were then arranged into a custom wall, creating an interactive art installation.
